Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "7 benefits of social media for PR pros and journalists" from Muck Rack

Harnessing the power of social media can make a big impact on your brand and business. From creating a community and reaching the audience you most want to focus on to connecting with other branding pros and even using new-to-you sites in a different way, these tips give you concrete action steps that you can start implementing today.