Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "6 Ways to Improve Your Relationships With Journalists" from the Press Hook blog

PR and media relations (obviously) thrive on the relationships between comms pros and media members. But even the best relationships can get a bit strained from time to time. From ensuring that you're first and foremost a resource to making sure you hit deadlines (or at least communicate if you won't be able to), here are a few of our best tips for making sure those relationships stay strong for years to come.