Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "6 tips to delivering a power pitch from a newsroom veteran" from PR Daily

Pitching is a big part of the media relations process, but there's an art to executing a good one. Here, a seasoned pro shares their best tips for how to make your pitch punchy and eye-catching so that media are sure to take notice. Hint: it all starts with knowing what you want to accomplish.