Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "6 tips for preparing CEOs and c-suiters for media interviews" from Muck Rack

Interview prep is essential before those without media experience chat with reporters, but where should you even start? This post from the Muck Rack blog helps even the most inexperienced wade through the prep work and enter interviews with confidence. From knowing that it's okay to pause to being reminded that everything said is on the record unless addressed in advance, these tips mean a better interview experience for all involved.

We'd love to know: have you used any of these tips for interview prep? Did they help?