Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "6 Reasons You Aren’t Getting Into Gift Guides" from the Press Hook blog

That's right—it's already time to start thinking about gift guide season. As you prepare yourself and position your brand to be included in numerous gift guides this year, you'll want to know how to avoid any major missteps. Here, we break down a few of the things that could result in getting passed over as writers and editors compile gift guides, from shunning affiliate networks to ignoring specific guidelines, and beyond.