Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "6 keys to creating non-cliché content marketing" from PR Daily

Whether you're creating content yourself or you're working with the person who does, striving to produce something that will capture your audience's attention and keep them engaged is critical. The hard part? Figuring out how to actually accomplish that. Here, PR Daily breaks down 6 tips for upping the game on your content marketing, from working with a vision and beyond.

How do you keep your content marketing fresh and engaging? Let us know below.