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Today's pick: "5 things to consider when taking a brand position on hot-button issues" from PR Daily

Like it or not, brands are more expected to take public stands nowadays. Staying quiet (or "neutral") may have formerly been the best way to go, but those days seem to be waning. Consumers want to know where the brands they're supporting stand, so saying nothing comes with its own set of risks. But there are things you should be sure to keep in mind before releasing your statement, posting on social media, or starting a give-back program. Here, PR Daily goes into detail on the considerations you should make when getting ready to share where you stand.