Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "5 Steps for Responding to Negative Social Media Comments" from Mediabistro

Sometimes negative comments happen, and when they do, you'll need to respond. If you don't already have a plan for how to handle negative social media feedback, now's the time to get one together. From saying "thank you" (yes, really) to making sure you're addressing feedback promptly, here are 5 steps to keep in mind to consider when developing your own social media plan.