Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "5 considerations to nail your rebrand" from PR Daily

Considering a rebrand? Make sure to think it through before taking the leap. From knowing when to rebrand to thoughtfully rolling out the messaging, visuals, and the like, here's what you need to know when it comes to finally putting your rebranding dreams in practice.