Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "4 Truths Publicists Need To Know About the Journalist Code of Ethics" from the Press Hook blog

How journalists work—and how that changes over time—can feel a bit mysterious for those unfamiliar with all of the ins and outs, but knowing a bit more about why journalists work the way they do can help. Here, we break down some of the biggest and most important things that publicists and brands should know about the journalist code of ethics to help demystify the process and help your working relationship with journos go just a bit more smoothly.