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Today's pick: "3 Tips for Partnering with Influencers" from Mediabistro

Many brands are curious about how working with influencers could work for them, but expanding into the influencer marketing space can be a bit of an investment, not only financially, but in terms of time and effort as well. Before you jump into the influencer space, ensure that you're planning ahead. Do your research on which influencers would be right for a partnership—it may not just be the biggest names in the game. Finally, make sure you're staying true to who you are as a brand—it'll pay dividends long-term. For more information on working with influencers, head to the Mediabistro site.