Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "2 Experts on How To Create Viral Marketing Campaigns in 2022" from the Press Hook blog

Just about everyone wants a viral marketing moment, but they usually don't just happen on their own. If you're hoping to create a viral marketing moment of your own this year, the advice from these two experts will set you well on your way. From leaning into storytelling and data to trying something brand new, here's what you need to know about how viral marketing campaigns come to be.