Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "16 Things Everyone Gets Wrong About Public Relations" from PRontheGo

PR and media relations are important facets of building your business and getting your name out there, but there are a lot of misconceptions about these fields. Today's read will help shed some light on the things that people tend to get wrong about PR, from PR leading directly to sales to how much control publicists and other media relations pros have over what journalists write.