Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "10 steps to performing a successful Instagram audit" from Sprout Social

Not sure if your Instagram content is actually doing what you're hoping it will? An Instagram audit can help give you valuable insight into what's working and what might need to be rethought. But a full-blown audit might feel a little bit daunting to take on by yourself. This article breaks everything down into a 10-step process that makes it simple—even for beginners. From updating your profile to taking a closer look at captions, here's what you need to know to audit your Instagram presence—and (hopefully) other social accounts as well.