Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.
Today's pick: "10 Food Trends That Will Be Everywhere This Summer" from EatingWell
Knowing what's trending in your industry and capturing consumers' attention is vital. Whether it's season trends (like canned cocktails) or more enduring "trends" (like kale...), keeping up with what competitors are doing (or just maybe getting inspired by brands who aren't competitors) can be a good idea and help better position you as a thought leader in the industry. Today, we're diving into some of this summer's food trends, according to the experts at EatingWell. From passion fruit to lavender, here's what to keep an eye on.