Categories:
Best Influencer Partnership
Best Product Launch Campaign
Founder of the Year
Best Use of Technology
Best Brand or Sub-Brand Launch Campaign
Best Breakthrough Startup
Beauty Brand of the Year
Most Engaged Brand Community
Best Strategy Pivot
Wellness Brand of the Year
Best Use of TikTok
Best Use of Customization
Best Breakthrough Wellness Startup
Best Use of an Emerging Digital Platform
Best Sustainability Initiative
Best Use of Liveshopping
Best Use of Instagram
Best Brand Collaboration
Breakout Clean Beauty Brand of the Year
Best E-Commerce Experience
Best Multi-Platform Campaign
Beauty Influencer of the Year – Presented by Glossy Pop
Best Use of Video
Best CSR Initiative
Best Omnichannel Experience
Best Digital Event
The Judging Process
The judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. We suggest providing evidence to substantiate your entries including, but not limited to, metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. Judges will also consider the structure, presentation, and clarity of each entry.
Judges score each question within the entry form based on our criteria.
These are then combined to create an overall score for each entry.
All judges’ scores are totaled.
Judges meet to discuss entries and agree on the category winner.
Each section of the entry will be scored based on the following criteria:
- Creativity
- Innovative thinking
- Consumer value
- Results related to KPIs
- Confidentiality
All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.
Downloadable entry kit:
https://www.glossy.co/wp-content/uploads/2021/12/GBA-Entry-Kit-22.pdf
More info:
https://www.glossy.co/awards/the-glossy-beauty-awards/
This is a self submission award. If you have any questions, please respond in this thread!
