What to Know About the 2022 sofi Competition:
- The 2022 Product of the Year and New Product of the Year Awards will be announced live at the 2022 Summer Fancy Food Show in New York City.
- We're simplifying our award levels to Gold and New Product.
- Our partner, Rutgers Food Innovation Center, will continue to manage the judging, with the entire process housed at Rutgers FIC.
What You Receive When You Win a sofi:
- Promotion at Specialty Food Association’s (SFA) Fancy Food Shows attended by thousands of food buyers from all channels:
- 2022 Summer Fancy Food Show in New York City, June 12-14
- 2023 Winter Fancy Food Show, location & dates to be announced
- SFA Media Blitz:
- SFA Press Release promoting all winners distributed to 400+ members of the trade media
- Online galleries of winning products on specialtyfood.com (161k monthly users)
- Special sections in the quarterly Specialty Food Magazine (34k subscribers)
- Features in SFNews Daily and SFA Feed app (45k daily subscribers)
- All SFA social media sites (Facebook, Twitter, etc.) will promote the announcement of the 2022 sofi Awards
- sofi Branding Rights:
- Exclusive right to use the sofi™ logo in marketing promotion and on packaging
- sofi digital toolkit to help you promote your product
- sofi Trophy:
- Display the sofi trophy at your business and bring it to food events where you exhibit —it’s a recognized symbol of excellence and innovation
- SFA’s Product Marketplace
- In the Product Marketplace, our 24/7 ecommerce product platform, buyers may search by sofi product categories and prioritize winning products for purchase
The sofi Awards bring with it extra exposure to thousands of food buyers from top names in supermarkets, specialty retailers, foodservice, distribution, and the press. Winning a sofi Award isn’t just a shiny trophy – it’s a spotlight differentiating products on the shelf and opening doorways to invaluable business opportunities and global recognition.
This award has an entry fee.
Link to official rules:
This is a self-submission award. To submit, please follow this link and click "enter now" (it will ask you to create an account):
https://www.specialtyfood.com/awards/sofi/
Kindly,
Emilee