My obsession with tortilla chips started in the fourth grade. I was...a big kid. I looked a little bit like a 6th grader and a lot like a manatee. At that age, food was a quantity game. The more, the better. At elementary school in Sharon, VT, I noticed when my teacher bought snacks, all the kids wanted flavored potato chips. My teacher would buy bags of sour cream and onion, BBQ, and regular potato chips, as well as a bag of Tostitos. While everyone scrambled for the potato chips, angling for volume, I always chose Tostitos to get almost an entire bag to myself.
While my love of tortilla chips might have started as a numbers game, it quickly grew into a passion. Whenever I came across a new brand of tortilla chips, I had to try them. When out at a restaurant, chips and guacamole were always ordered. At work, when I thought no one was looking, I'd take down an entire bag of chips in the kitchen (sometimes with half a tub of hummus too).
Tortilla chips not only fed my hunger, they fueled my happiness. To me, there was nothing better than opening a bag of tortilla chips up with friends and sharing some delicious salsa, guacamole, queso or anything else that fits in a bowl. When invited to a dinner party some bring wine, others bring flowers, I bring tortilla chips.
When I decided to start my own company, I knew it had to be doing something I loved so I set on a quest to make the best possible tortilla chip I could - a delicious tortilla chip that wouldn't break in guacamole.
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