Melanie Masarin founded Ghia, a spirit-free aperitif, to change the way we think about drinking and socializing. She is the recipient of a Forbes 30 under 30 (2018; e-comm & retail) award and since launch, Ghia has been praised by The New York Times, Wall Street Journal, Vogue, and many others. To create Ghia, she bottled up her personal passions and work experience in retail and hospitality. Most recently, Melanie was the Head of Retail and Offline Experiences at Glossier where she led the offline and experiential strategy including the creative direction of their showrooms, developing pop-ups, and conceptualizing permanent spaces. Prior to that, she was the Creative Director and Head of Marketing at Dig Inn, where she led the rebrand of the company overseeing everything from messaging, communication, store design, branding, digital presence, paid advertising, and offline marketing.