Liyin Kok is the Co-Founder of Proto101 and leader in retail business strategy and product development. Proto101 is a sustainable clothing brand known for high-quality wardrobe essentials and sustainable fabrics that are soft, stylish, and comfortable. After spending almost two decades launching and growing successful businesses and products for multibillion dollar e-commerce brands, Liyin knows what it takes to launch a start-up from the ground-up, develop and source high-quality products with an ethical supply-chain, and fuel long-term growth.

Liyin previously led Brand and Product Development for Amazon Private Brands Fashion where she had organizational responsibility for Product Strategy, Global Supply-Chain, and Brand Management in a rapid growth, new start-up business. She developed the Brand and Product Strategy that launched multimillion dollar brands and products, drove strategic growth through product expansion and extended sizing, built a global supply-chain, and successfully launched apparel and accessories.

Before joining Amazon, she served as Vice President of Product and Brand management for Fashion Private Brands at Macy’s where she owned end-to-end product strategy and global sourcing, and delivered sales and margin growth.