Formerly at Julius Klein Group, Joel Klein has been the founder and CEO of Ritani.com since 2009. He is based in New York and lives in Brooklyn with his family.

Diamonds have been in his family for as long as he can remember. Joel grew up in a family business that has become one of the largest diamond wholesalers in the world. So you can say, he grew up amongst diamonds.

Joel watched my friends get engaged and ask all of these questions about diamonds. Over the past decade, online shopping has become more and more popular. The diamond industry has been known to be antiquated, and diamond buying can become incredibly confusing. Watching people he cared about going through this process was eye-opening, so he started Ritani.com to help folks just like them.