At the heart of Cordova is Jane Seim, the brand's visionary Creative Director & Founder. Before embarking on her Cordova journey, Jane explored her creativity, majoring in photography at university with a focus on installation art. Her Cordova story began on the snow-laden slopes of Sun Valley, Idaho, where she and Cody Seim, her partner in business and in life, celebrated their union. Recognizing a gap in the snow sports fashion space, Jane ignited a spark, redefining feminine creativity in ski apparel. Her unique style experiments quickly captured attention, further propelling her vision forward. As she journeyed through Europe and North America, she deeply immersed herself in ski fashion's history, selecting the highest quality performance fabrics that balanced modernity and nostalgia seamlessly. Beyond its chic fashion statements, Cordova's name carries profound resonance, paying tribute to Jane's sister, Erika, and celebrating the indomitable spirit of powerful women.