Janelle Lucero

Janelle Lucero is the co-founder of Pip Pop Post, a mom-founded jewelry brand built to make earrings more comfortable and worry-free for kids and tweens (and the moms who love them too). A natural brand-builder, Janelle helped shape Pip Pop’s early digital foundation, launching the website, developing the brand’s social strategy, and growing its Instagram community to 100,000+ followers. Known for her forward-thinking mindset and ability to spot momentum, she is passionate about building Pip Pop the right way: with premium aesthetics, trust, and products that fit real life. Janelle is a mom of three and loves creating a brand that celebrates girlhood, confidence, and everyday joy.