Sarah Caruth

Sarah, the founder and CEO of Fraulein, didn't just start a boot company; she’s reviving a feeling. Her obsession began at a dude ranch in Bandera, TX, during the 80s. While her parents were showing Scottish family friends a "true Texas experience," they ended up at the legendary Arkey Blue’s Silver Dollar Saloon.

Descending those rickety stairs into a haze of smoke and the scent of slow-cooked pork, Sarah saw a world she’d never forget. The sawdust on the floor had a purpose: to let boots glide. Realizing that neither honky-tonks nor footwear are "made like they used to be," she created Fraulein to bridge the gap. Today, Sarah is involved in every detail of the company’s "original vintage" designs.

A former medical device sales rep and marathoner, Sarah’s path to Fraulein was paved by a "blessing in disguise" job loss during COVID. Drawing on years of experience at Birkenstock and Luke’s Locker, she combines a deep understanding of foot health and comfort with a mission to create the cutest, most authentic boots in Texas.