Nick Lawhon

Nick Lawhon is a globally recognized creative director and brand builder whose work has shaped the visual and cultural worlds of icons like Calvin Harris, Kanye West, and Kid Cudi. After years at the forefront of music and entertainment, Nick is shifting his focus from building brands for others to building a brand that solves a personal problem: simplifying men’s health.

Frustrated by the overcomplicated, overpriced supplement industry, Nick launched Attaboy—a no-BS wellness brand designed for guys who want to feel better without buying into hype or 12-step routines. Attaboy is part supplement, part lifestyle statement—crafted with intention, design, and transparency. It's what happens when a world-class creative applies his taste and truth to a category that desperately needs both.

Nick is based in North Carolina with his wife and two kids, where he’s building Attaboy from the ground up—one honest scoop at a time.