Lex Goodman

Lex is a baby gear expert, writer and mom of two boys. She is also the co-founder of motherhood clothing and lifestyle brand, Little Shadows, and a content creator.

After graduating from Vanderbilt University, Lex pursued a career in entertainment and media, ultimately landing in marketing at Soothe and moving on to become the News & Entertainment Editor at PureWow. Over her three plus years there, she spearheaded celebrity interview coverage and penned personal essays as well as beauty, fashion, family and home stories. After becoming a mother, Lex took a two-year break and then began a freelance career in the lifestyle and baby gear space. She has contributed to Forbes Vetted, People, Real + Simple, InStyle, Travel + Leisure, Parents, PureWow, AOL, Business Insider and Parenting. Through her work extensively testing baby products and interviewing experts, she has carved out a niche for herself in the baby gear realm.

In addition to her writing work, Lex co-founded a mother-first maternity and postpartum clothing brand called Little Shadows. She has also consulted for clean beauty startup Abaci Organic and on-demand styling app dressCODE.

When she’s not testing the latest baby gear, writing about her experience as a mom or making a TikTok, she’s chasing her sons (and dog and cat), going on approximately five walks a day or reading a book after everyone in her house goes to sleep. Lex also enjoys swimming, Pilates and cooking anything from the Goop cookbooks. She dabbles in home design, flower arranging, gardening and seemingly endless laundry and vacuuming.