Nelo Lucich

Nelo Lucich is the CEO and Co-Founder of Skyrocket Toys, a Los Angeles-based toy and entertainment company with a groundbreaking product portfolio that changes the way consumers engage and interact across generations. Lucich leverages his decades long experience in the toy and videogame space to bring the latest innovations to the industry. He leads a team of entrepreneurs, product developers and design engineers who pioneer new ideas in toys, retail and entertainment to elevate play and advance the industry. Skyrocket creates products sold under major licenses as well as award-winning proprietary brands including Sky Viper Drones, Faction, My Fuzzy Friends, Blume and Pomsies. Prior to founding Skyrocket, Lucich was the Senior Vice President of Interactive at JAKKS Pacific and an Interactive Producer at Mattel.