Ashley Full

Ashley has spent her entire career in the luxury retail space, holding leadership positions at Nordstrom and other high-end retailers. She has an in-depth knowledge of the plus size consumer and her needs. She's recognized for her creativity, fashion sense and business acumen. She's passionate about using her experience and knowledge to improve the landscape of fashion for plus size women everywhere.

AMOUR781 was started by two cousins who found they were not alone in their struggle to find plus size fashion in the quality and materials they deserved. A conversation over family dinner led to the women wanting to solve this problem for more than just themselves. It was in that moment they realized they were able to change the landscape of the plus size market for good.

Armed with years of experience in luxury retail, Ashley and Char founded AMOUR781 with the vision of creating a curated selection of beautiful apparel that is designed and cut for them - and more importantly - YOU!