From the beginning of her career, Gabrielle has worked in various marketing analytics roles across the gaming, hospitality, luxury fashion, and consumer goods industries. Over 10 years, she built experience in strategic brand development and cross-channel marketing, rooted in consumer analytics. She has developed consumer journey roadmaps, acquisition and retention strategies, customer reinvestment matrices, and campaign effectiveness, across both institutional brands (MGM Resorts International and Chanel) and early-stage start-ups (Revel Entertainment and Boll & Branch).
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