Cristina Kown is an entrepreneur, brand leader and strategist who has helped shape and grow notable consumer brands, properties and products in roles across marketing, partnerships, strategy and business development over nearly two decades. She's the Co-Founder of All Phenoms and Folk & Co, a consultancy in brand and entertainment, Her work across companies like Sonos, Fender, Quiksilver/DC Shoes, and Wasserman Media has given her deep expertise in strategic brand growth, consumer engagement and authentic brand development. She holds an MBA from USC and a BS from Boston University. A wellness junkie and former athlete, she believes in better, simple health solutions for all. Cristina and Christian met in Sydney, Australia in 2001.