Aya El Jazzar is the Founder and CEO of Fragrances by AJ, a luxury boutique fragrance company based in Los Angeles, California. She's fascinated by the power of fragrances to evoke emotions, spark memories, and create cherished moments. Growing up in Dubai, Aya found herself mesmerized by the enchanting aromas that wafted through the air, always eager to discover the secret behind each Arabian captivating scent. Moving from Dubai to the United States after years of immersing herself in the world of perfumery, studying the delicate art of blending scents, and researching the finest ingredients from around the Middle East, she decided it was time to transform her passion into a thriving business and blend Arabian and American culture.