About the Brand
About
Willo is an automated toothbrush designed for kids aged 5-13 that makes brushing easy and effective. The Willo AutoFlo+ ensures a thorough clean and is clinically proven to remove 7x more plaque in hard-to-reach areas compared to a manual toothbrush. It is created with input from pediatric dentists and includes features like automatic toothpaste application and an all-in-one system that rinses into the sink. Parents can monitor brushing through their phone, and kids can enjoy animated countdown timers and rewards to gamify the brushing experience.
Founding Story
Founded on a mission to revolutionize the oral health of children, Willo combines innovative design, advanced technology, and decades of oral health expertise to create breakthrough dental products for children. Willo’s dedicated team of engineers, designers, and dental health professionals work together to create innovative dental products that make brushing enjoyable for kids while giving parents confidence that they are establishing healthy, lasting oral care habits for their kids. Willo is dedicated to transforming daily routines into opportunities for better health, ensuring every child enjoys a brighter, healthier smile.
Press Coverage
REGISTERED DENTAL HYGIENISTS (RDH) MAGAZINE
May 1, 2026
The Pediatric Orthodontic Window: What Dental Hygienists Need to Know
CURRENTLY
Apr 12, 2026
The 9 best electric toothbrushes for 2026, tested and reviewed by dentists
CURRENTLY
Apr 8, 2026
The 9 best electric toothbrushes for 2026, tested and reviewed by dentists
CURRENTLY
Apr 8, 2026
The 9 best electric toothbrushes for 2026, tested and reviewed by dentists
FORBES
Apr 2, 2026
The Best Kids Electric Toothbrushes To Keep Those Pearly Whites Clean
FORBES
Apr 2, 2026
The Best Kids Electric Toothbrushes To Keep Those Pearly Whites Clean
REAL SIMPLE
Mar 30, 2026
Spring Sale—Shop Shark, L’Oréal, and More
FORBES
Mar 30, 2026
The Best Dental Tools To Make Oral Hygiene More Accessible,
DAILY MOM
Mar 15, 2026
The Best Non-Candy Ideas for Easter Baskets — Fun Stuffers Toddlers Through Teens Will Love
UC SAN DIEGO TODAY
Mar 11, 2026
5 Ways To De-Stress Before Finals
Exams are stressful, but you can do it! If you need a break with finals just around the corner, here are some ideas for ways to de-stress, shake up your routine and find your very own moment of zen.
WIRED
Feb 22, 2026
The Best Electric Toothbrush for Healthier Teeth and Gums
Here’s how to choose a toothbrush that protects your smile and gum health.
THE GEEK CHURCH
Jan 20, 2026
Willo® AutoFlo+ Fully Automatic Kids Toothbrush Starter Kit Review
I don’t often review devices for one’s oral health, but when I do, I’m glad they are something like this. Generally, I just get some kind of electric toothbrush, and I’m set for a few months. I’m not certain how set I am with the Willo AutoFlo+ Fully Automatic Kids Toothbrush Starter Kit.
WORKTECH ACADEMY
Jan 13, 2026
CES 2026: The top innovations shaping the future of work
CES 2026 revealed how fast work is becoming ambient, adaptive and personal. From AI companions to neuro-responsive spaces, these are the top innovations shaping what it means to be at work
GADGET FLOW
Jan 6, 2026
Willo BrushBot Kids Toothbrush Starter Kit
GADGET FLOW
Jan 6, 2026
Willo BrushBot Kids Toothbrush Starter Kit
DAILY MOM
Dec 14, 2025
Fun Stuffers For The Stocking
DAILY MOM
Dec 14, 2025
Fun Stuffers For The Stocking
AMERICA ONLINE
Nov 29, 2025
The Meat Subscription Service I'm Gifting My Dad (and Myself!) While It's 45%f
WIRED MAGAZINE
Nov 29, 2025
We're Tracking Black Friday Deals and Trends Live—The Best Didn't End At Midnight
YAHOO HEALTH
Nov 26, 2025
The 9 best electric toothbrushes for 2026, tested and reviewed by dentists
YAHOO HEALTH
Nov 26, 2025
The 9 best electric toothbrushes for 2026, tested and reviewed by dentists
BEAUTYNEWSNYC
Nov 14, 2025
Raising Resilient Boys
BEAUTY NEWS NYC OFFICIAL
Nov 14, 2025
Raising Resilient Boys
GIZMODO
Oct 28, 2025
Forget Oral-B, Willo Toothbrush Delivers Robotic Precision for Kids at Its Lowest
GIZMODO
Oct 28, 2025
Forget Oral-B, Willo Toothbrush Delivers Robotic Precision for Kids at Its Lowest Price Yet With Extra Code Savings
NEW YORK WEEKLY
Oct 21, 2025
Quality
POPWIRE
Oct 21, 2025
The 12 New Tech Gadgets That Actually Improve Your Life
MOM DOES REVIEWS
Sep 16, 2025
Willo Brush Makes Brushing Fun For Every Smile! #Back2School25
MOM DOES REVIEWS
Sep 16, 2025
Willo Brush Makes Brushing Fun For Every Smile! #Back2School25
Press Releases
Dec 10, 2024
Introducing the New Willo AutoFlo+: The World’s First-Ever Fully Automated Toothbrush for Children
Willo AutoFlo+ makes brushing effortless and ensures a thorough clean, giving you peace of mind that your child has brushed well every time
Locations
Headquarters
32 E 31st St, New York, NY 10016, USA, New York
<p>Willo Headquarters</p>
Asset Library
Editorial-ready assets. All images cleared for press use with credit.