We Feed Raw — Press Hook

About the Brand

About

We Feed Raw is a high quality raw dog food company, delivering healthy minimally processed meals to homes nationwide. Formulated by a PhD animal nutritionist, our science-backed recipes help with digestion, weight management, skin and coat health, allergies, and longevity. Our meals provide complete and balanced nutrition exceeding AAFCO standards—using only whole food ingredients, no fillers or grains, and the highest amount of human grade meat of any dog food. Meals are HPP’d to be as safe as gently cooked. By taking the guesswork out of raw feeding, We Feed Raw offers the most nutritious and convenient alternative to kibble and other fresh dog food.

Founding Story

We Feed Raw was originally founded by Alissa Zalneraitis, whose love for animals and deep concern about what dogs were being fed led her to question the status quo of the pet food industry. Long before raw feeding was widely discussed, Alissa believed dogs deserved food that honored their biology. Real meat. Real ingredients. Food that supports health, not just survival.

After Alissa’s passing in 2014, her family and her sister Amy made the decision to carry her vision forward. What began as one dog lover's conviction became a shared commitment to protect her legacy and continue building a company rooted in transparency, education, and better nutrition for dogs.

We Feed Raw was built to give dog owners access to food they could trust. Food made from fresh, biologically appropriate ingredients, thoughtfully prepared and nutritionally complete. With the guidance of veterinary experts and a Ph.D. animal nutritionist, the team works every day to challenge the idea that ultra-processed kibble should be the norm and to advocate for a return to the diet dogs are designed to eat.

At its core, We Feed Raw is about honoring dogs for who they are. Not small humans, not accessories, but animals with real biological needs. By making raw feeding safe, accessible, and part of everyday life, We Feed Raw exists to help dogs thrive and to carry forward the vision Alissa set in motion from the very beginning.

Team & Experts

Tap a name to read the full bio.

Amy Zalneraitis is the Co-founder and Chief Brand Officer of We Feed Raw, a direct-to-consumer raw dog food company delivering complete and balanced, species-appropriate meals to dogs nationwide. With a background in marketing, writing, and creative direction, Amy focuses on shaping the brand’s voice, visual identity, and storytelling, helping establish a higher standard for transparency, education, and trust in the pet food industry.We Feed Raw was originally founded by Amy’s sister, Alissa, whose deep love for dogs and commitment to animal welfare inspired the company’s mission. After Alissa’s passing in 2014, Amy stepped in alongside her family to help carry her sister’s vision forward and preserve the legacy she created.Today, Amy continues to steward the brand with a focus on integrity, education, and making biologically appropriate nutrition more accessible to dog owners. She remains deeply inspired by Alissa’s belief that dogs deserve food that works with their biology and supports true health, not just survival.

Since · 2024
Dr. Richard Patton has spent 40 years as an animal nutritionist, worked in 25 countries, and formulated diets for nearly every kind of animal. Patton has consulted for agriculture enterprises, zoos, foreign governments, Fortune 500 companies, local and regional feed mills, and pet food companies. An adjunct professor at Penn State for 15 years, he has 25 scientific publications, two patents, one book (on pet nutrition), and numerous popular press articles. You can learn more about expertise here.

Cert · PhD
Dr. Katie Woodley is the proud owner and expert holistic veterinarian of The Natural Pet Doctor. She integrates holistic medicine, such as acupuncture, herbal medicine, and nutrition, into conventional treatment plans, which improves the efficacy of treatments and enables pets to live longer and more vibrant lives. She offers house consultations and telehealth options in the Northern Colorado region, and partners with conventional veterinarians to improve treatment outcomes and enhance well-being.She is a small animal veterinarian who developed a passion for natural medicine while living in New Zealand. Her vet career was lucky enough to begin in the beautiful country of New Zealand. She was able to see how living off the land by growing vegetables and raising animals was the way to live the healthiest version of human life. Her pets were lucky to have lots of open space to run around in and were always at the beach or the river.When she and her family moved back to the States five years ago, her husband unfortunately developed an autoimmune disease. As they researched natural medicine options for him to avoid the horrible side effects of the treatment options his doctors were providing him, Dr. Woodley realized that she was doing a disservice to animal patients by not offering these holistic options to them. She began down the integrative medicine route and has never been happier. She became certified in acupuncture and Chinese herbal medicine for pets, which has changed her entire practice and treatment outcomes.Through nutrition, acupuncture, herbal medicine, essential oils, and supplements, every animal can achieve optimal health or feel their best even with a chronic illness or disease like cancer. She is continuously learning about other natural modalities and growing her knowledge base every day so she can help pets in new and exciting ways to help them thrive.

Location · Fort Collins, Colorado Cert · Vet

Press Coverage

INSTAGRAM

May 25, 2026

Founder Feature with Amy Zalneraitis

What started as a family mission grew into a fast-rising movement helping pet parents rethink nutrition and care for the animals they love most. And through every stage of growth, Amy has carried that purpose forward with heart, resilience, and deep love for both family and animals.

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Amy Zalneraitis