Tokki is an eco-gift bag set (bag + QR code for personalized video messages) meant for endless reuse. Thoughtfully made to track the journey of the reusable, recyclable (+ made from recycled water bottles) brightly designed gift bags from person to person, Tokki--means 'rabbit' in Korean and symbolizes gifts hopping from one person to the next. With 2.3M lbs of annual landfill waste generated from the gift wrapping industry, Tokki provides a solution with its reusable experience while personalizing it with a QR code to add video/photos/GIFs.
Tokki is created by serial entrepreneur Jane Park--who grew her previous brand Julep (backed by Jay-Z's Roc Nation) into a beloved social beauty brand distributed nationally at Sephora, Nordstrom, Ulta and QVC + went on to sell it for $120M. She has 10 patents pending and distributes to more than 420 independent retailers across the country; with a major national retailer partnership expected in Fall 2023.
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Founding Story
Back in 2019, our Founder Jane Park was staring at the piles of gift wrap filling her living room post-holiday season thinking “What the &^%$ am I supposed to do with all that?!” She was surprised when a quick online search revealed that most gift wrap is not recyclable. Just then she remembered how her grandmother in Korea used to wrap important gifts in reusable squares of silk. That’s when Tokki Gift Wrap was born—a beautiful, reusable alternative to traditional gift wrap.
“Tokki” means rabbit in Korean, and we hope that our Tokki gifting sets will hop from friend to friend. But Jane didn’t stop there. She joined forces with her friend and tech genius Taylor Hoit, who shared her mission for transforming gifting.
We’re all about connection here at Tokki, and believe the best gifts make us feel seen. Traditional cards don’t cut it for us. We want to see, hear, and engage with the people we love—especially when giving or receiving a gift. Enter: the coolest, easiest, and most cost-effective way to make your gift truly unforgettable: the Tokki QR Card!
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Team Bios
Jane Park
Founder & CEO
see bio
Jane Park is a consumer tech entrepreneur with proven experience founding and scaling companies. Prior to founding Tokki in 2019 (a reusable, sustainably crafted gift bag/QR code duo that allows the gifter to add photos or video for a personalized virtual card experience), Ms. Park founded the online-first beauty brand, Julep in 2007 which she exited to a beauty roll-up alongside two other cosmetic brands in a deal worth $120 million funded by Warburg Pincus.
While growing Julep, Ms. Park raised more than $50 million for the cosmetic company from high-profile investors, including Andreessen Horowitz, Madrona Venture Group and Jay-Z’s Roc Nation.
Prior to Julep, Ms. Park was also a leader in the Consumer Innovation group at Starbucks and in the Consumer Goods practice group at the Boston Consulting Group.
Her leadership recognitions include:
Geekwire Startup CEO of the Year
Goldman Sachs’ “Most Intriguing Entrepreneur of the Year”
Elle Magazine’s “Women in Tech”
Puget Sound Business Journal’s “40 Under 40 All Stars”
In November 2021, she became the first Korean-American woman to take a company public as CEO on the NYSE, leading a special-purpose acquisition company called Athena Consumer.
Ms. Park is a graduate of Yale Law School and Princeton's School of Public Policy and International Affairs. Ms. Park serves on the Board of Directors of: Athena Consumer SPAC (an all women SPAC), GloSkinBeauty and the Washington State Opportunity Scholarship.
