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TheraBreath
TheraBreath

TheraBreath

Premium oral care system

Founded

1994

Industries

Beauty E-commerce & Retail Health & Wellness Lifestyle Retail

About the Brand

About

TheraBreath's founder, Dr. Harold Katz created this premium oral care system at the California Breath Clinics over 20 years ago. Since 1994, TheraBreath has become one of five largest oral care companies in the U.S. and the biggest privately held oral care manufacturer in America. Millions of people worldwide use TheraBreath products every day. When someone tries TheraBreath, they love it and continue to use it.The original formula has been refined dozens of times to become the most complete oral care system available. TheraBreath products are revolutionary because they attack the germs that cause bad breath. TheraBreath doesn't mask bad breath with heavy flavors or powerful odors like other products on the market, it wipes bad breath away. TheraBreath has been proven effective at controlling these bacteria and the embarrassing odor they can cause.

Founding Story

Dr. Harold Katz is the founder of The California Breath Clinics and the developer of the TheraBreath line of premium oral care products. He is the internationally recognized expert in the fields of bad breath, taste disorders, tonsil stones and dry mouth. Known as the 'Bad Breath Guru' due to his numerous television appearances on shows like The View and the CBS Early Show, he has helped millions of people around the world neutralize their bad breath problems.

Dr. Katz is a graduate of the UCLA School of Dentistry and holder of a separate degree in Bacteriology, also from UCLA. In the 1970s he established a thriving dental practice in Beverly Hills, California, minutes from bustling 20th Century Fox Studios. There, he perfected his dental techniques while working with some of Hollywood's biggest stars.

Dr. Katz began his breakthrough research into the causes of bad breath in the early 1990s after he was unable to help his teenage daughter with her severe and chronic bad breath. Standard mouthwashes were making her breath more offensive and despite brushing and flossing several times a day, the problem persisted. Dr. Katz's background in bacteriology soon helped him to realize that bad breath did NOT come from the digestive system as some popular, highly advertised products were claiming at that time. Instead, Dr. Katz discovered that bad breath is caused by a group of sulfur producing bacteria which live and multiply within the tongue's surface and in the throat.

Armed with this newly discovered knowledge, Dr. Katz began to experiment with oral rinse and toothpaste formulas that would reduce the sulfur producing bacteria that cause bad breath. The resulting products were the beginning of the TheraBreath System. In 1993 he founded the internationally acclaimed California Breath Clinics where he treated and studied patients with chronic bad breath, taste disorders, tonsil stones and dry mouth issues. Clinical tests of Dr. Katz's patients, treated with TheraBreath, repeatedly resulted in a complete elimination of over 98% of the volatile sulfur compounds that cause bad breath.

In 2002, Dr. Katz published his breakthrough book, "The Bad Breath Bible", the definitive guide to the causes and solutions to prevent bad breath and taste disorders. It has proven to be wildly popular and is now in its second edition with over 1,000,000 copies in print and millions of downloads.

Since the introduction of TheraBreath products in 1994, no one has helped more people fight bad breath than Dr. Katz. Tens of thousands have been successfully treated through his California Breath Clinics and millions of people in 98 countries have used the TheraBreath System formulas to stop bad breath and regain their lost confidence.

Signature Products

Tap a product to view details and request a sample.

Press Coverage

POPSUGAR

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TheraBreath Toothpaste Shows Strong Clinical Performance Gains

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May 6, 2026

TheraBreath Unveils Eight Clinical Research Studies at IADR

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Apr 27, 2026

TheraBreath Partners With Demi Lovato for Freshness

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Apr 23, 2026

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Mar 16, 2026

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Mar 16, 2026

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Mar 16, 2026

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Mar 3, 2026

11 Things That Can Freshen Even The Stinkiest Breath, According To Reviews And Dentists

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THE STRATEGIST

Mar 2, 2026

I Didn’t Expect Perimenopause to Start With My Teeth

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DENTAL PRODUCT SHOPPER

Mar 2, 2026

TheraBreath™ Expands Toothpaste Line with New Sensitive Formula

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Feb 20, 2026

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Feb 17, 2026

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REGISTERED DENTAL HYGIENISTS (RDH) MAGAZINE

Jan 15, 2026

Building better dental hygiene through taste and texture

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Oct 26, 2025

2025 Holiday Gift Guide: Perfect Presents for Every Entrepreneur! (Part 2)

Featured Smithey.
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YAHOO LIFE

Oct 13, 2024

Celebrity Trainer Sami Clarke Swears By This Oral Rinse — Just $15

Celebrity trainer Sami Clarke endorses TheraBreath Fresh Breath Oral Rinse, highlighting its effectiveness in combating bad breath and its health benefits for oral hygiene. Formulated by Dr. Harold Katz, the rinse is alcohol-free and designed to fight bad breath for 24 hours. It is available for $15 on Amazon and recommended for use twice daily after brushing.
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US MAGAZINE

Aug 15, 2024

Date Night Essential! This $15 Oral Rinse Keeps Breath Fresh for Over 12 Hours

The article discusses TheraBreath's Fresh Breath Oral Rinse, a highly effective mouthwash founded by Dr. Harold Katz in 1993, which is praised for its gentle yet powerful formula that combats bad breath without causing a stinging sensation. TheraBreath is a bestseller across multiple retailers and offers a satisfaction guarantee, with users raving about its life-changing effects on their confidence and breath freshness. The article also mentions an upcoming Chaotic Singles Party hosted by TheraBreath in West Hollywood on August 16, 2024.
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REVIEWED

Jul 8, 2024

TheraBreath mouthwash: Shop the TikTok-famous TheraBreath Fresh Breath Oral Rinse

The article discusses the TikTok-famous TheraBreath mouthwash, highlighting its popularity and effectiveness. TheraBreath's Fresh Breath Oral Rinse and Deep Clean Oral Rinse are noted for their alcohol-free formulas and ability to kill 99.9% of germs that cause bad breath, plaque, and gingivitis. Developed by Dr. Harold Katz, these dentist-formulated products are favored for their gentle yet effective oral care benefits.
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USA TODAY

Jul 8, 2024

Ditch morning breath with help from TheraBreath's overnight rinse

The article discusses TheraBreath's dentist-formulated mouthwashes, specifically highlighting the TheraBreath Overnight Oral Rinse, which is designed for nighttime use to combat bad breath, prevent cavities, and strengthen enamel. It mentions the alcohol-free formula and soothing Chamomile Mint flavor, aimed at providing a pleasant bedtime routine. TheraBreath is noted as the fastest-growing mouthwash brand on Amazon, with other popular products like the Deep Clean Antiseptic Rinse available in various flavors.
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YAHOO LIFE

Jan 17, 2024

Dentist-Recommended Tips to Get Rid of Garlic Breath - and the Pre-Meal Snack That Prevents the Problem | Miami Herald

Using the right type of mouthwash can keep garlic breath at bay. “There are mouthwashes on the market formulated to help with bad breath, specifically with the ingredient sodium chlorite,” Dr. Gastelum says. “Specific to garlic breath, sodium chlorite is effective in reducing and binding to those nasty vaporized compounds produced by garlic.” One to try: TheraBreath Fresh Breath Mouthwash (Buy on Amazon, $14.97 for 2 16-oz bottles).
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BUZZFEED

Jan 7, 2024

These 35 Products May Seem Simple, But They'll Never Stop Being Useful

TikTokers have done it again. This was one of the products on Amazon a person could not live without, stating all-day freshness. It's true, I cannot believe it. The taste isn't strong, it does not burn at all. It keeps my breath smelling fresh all day no matter what I eat. This brand will be a new staple in my bathroom and morning routine. —Zac
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BUSINESS INSIDER

Jan 5, 2024

What is 'smellmaxxing'? A new fad involves mostly men trying to maximize or improve their body scent

The newest offshoot of the looksmaxxing subcuture is smellmaxxing, which involves mostly men trying to improve their smell with different colognes among other hygiene tips. Get an electric toothbrush, get a tongue scraper, and get Therabreath mouthwash," he said, adding that people should remember to floss.
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IN THE KNOW

Jun 17, 2023

This is the No. 1 best mouthwash to get rid of bad breath for good — and it's on sale on Amazon

The article discusses the TheraBreath Fresh Breath Dentist-Formulated 24-Hour Oral Rinse, which is recommended by both shoppers and dentists as an effective remedy for bad breath. The mouthwash is approved by the American Dental Association and has been a leading product in fighting bad breath for over 20 years. It is formulated to be alcohol-free, gentle on sensitive mouths, and certified kosher, vegan, and gluten-free. The brand was started by experienced dentist Dr. Harold Katz in 1994 after his daughter was bullied for her halitosis. The article also mentions the brand's other two best-selling mouthwashes, which promote healthy gums and a healthy smile. The TheraBreath Fresh Breath Dentist-Formulated 24-Hour Oral Rinse is available on Amazon for $15 for a two-pack.
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HUFFING POST

Oct 20, 2022

19 Semi-Embarrassing Products You Can Buy Online So You Don't Have To Go To A Store And Face A Cashier

TheraBreath - Promising review: "TikTokers have done it again. This was one of the products on Amazon a person could not live without, stating all-day freshness. It's true — I cannot believe it. The taste isn't strong; it does not burn at all. It keeps my breath smelling fresh all day no matter what I eat. This brand will be a new staple in my bathroom and morning routine.
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HEALTH

Oct 19, 2022

The 10 Best Mouthwashes of 2022

Our best overall pick, TheraBreath Fresh Breath Oral Rinse, meets almost every mouthwash need, including rebalancing the mouth’s pH and fighting plaque and gingivitis—all without alcohol.
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INSTYLE

Oct 14, 2022

Shop 10 TikTok-Viral, Under-$25 Target Beauty Finds

This mouthwash has saved self-conscious breathers everywhere with its effective yet gentle formula that rids you of unwanted bad breath while removing stains in the process. TheraBreath offers a variety of products for a healthy smile to fresh breath, but TikTok users like @lizthebeautywiz, whose TheraBreath video received more than 2 million views, love this newer rinse for its whitening effects.
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DENTISTRY TODAY

Sep 23, 2022

Teeth Stains - 10 Natural Ways to Fight Them From a Dental Expert - Dentistry Today

The National Coffee Association estimates that more than 62 percent of U.S. adults start their day with coffee. While millions love it, it’s not always the best for their teeth or breath. In response, many people turn to whitening treatments that include harsh, aggressive chemicals, powders, and detergents that can strip enamel, leaving teeth feeling sensitive and looking even worse in the long run. In time for National Coffee Day, September 29, Kent B. Lawson, D.D.S. shares his tips to fight teeth stains naturally and what ingredients to look for in products that promote a sparkling smile and fresh breath without having to give up that morning cup of joe.
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KANSAS CITY STAR

Sep 5, 2022

11 cult-fave beauty finds on sale for Labor Day

Designed specifically to fight sulfur-causing bacteria, TheraBreath rinse keeps you fresh for 24 hours when used as directed.
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DENTAL PRODUCTS REPORT

Aug 26, 2022

TheraBreath Releases Whitening Rinse

Oral care product manufacturer, TheraBreath, has released its new Whitening Fresh Breath Oral Rinse.
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E! NEWS

Aug 4, 2022

19 Shower Caddy Essentials You Need for Your Dorm

TheraBreath Fresh Breath Dentist Formulated Oral Rinse, Mild Mint, 16 Ounce (Pack of 2) Fight bad breath with this rinse that is effective for over 12 hours, according to the brand.
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BUZZFEED

37 Things To Help You Realize That Some Of Your Body-Related Problems Have Easy Fixes

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ARTICLESCAD

Oral Probiotics Supplements Market to Grow at 10.8% CAGR 2024-2030

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