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The Beauty Way
The Beauty Way

The Beauty Way

for body + soul

Founders

Jyoti Lohman

Social

Industries

Beauty E-commerce & Retail Health & Wellness Lifestyle Wedding

About the Brand

About

the beauty way is designed for both retail and spa, bringing products to life through intentional treatment protocols, offering the full line in Backbar. This integrated approach enhances the guest experience, deepens connection, and naturally drives retail-creating a seamless and elevated offering.the beauty way is inspired by the Hózhó - the navajo philosophy of living in harmony, balance, and gratitude. It is walking through life with grace and intention, nurturing mind, body, and spirit, and continually returning to wholeness, even in the midst of challenge

Founding Story

Inspired by my travels around the world and ancient rituals of care, the beauty way was created as an invitation to slow down. I believe in the power of daily mantras, premium, natural ingredients, and the time we take to nurture ourselves, body, mind, and soul. Each product is designed to work in harmony with your skin while creating a moment of presence and care.

Signature Products

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Team & Experts

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  • Inspired by my travels around the world and ancient rituals of care, the beauty way was created as an invitation to slow down. I believe in the power of daily mantras, premium, natural ingredients, and the time we take to nurture ourselves, body, mind, and soul. Each product is designed to work in harmony with your skin while creating a moment of presence and care.

    Since · 2022

Press Coverage

POSH LIFESTYLE AND BEAUTY BLOG

Apr 14, 2026

The Spring Renewal: Elevated Essentials for Mind, Body, and Glow

An incredible lineup of glow-inducing skincare, balancing supplements, and mindful lifestyle rituals. Whether you're looking to revitalize your complexion for spring or find deeper harmony within your body, these thoughtfully crafted finds have completely won me over.
Read

POSH LIFESTYLE & BEAUTY BLOG

Apr 13, 2026

The Spring Renewal: Elevated Essentials for Mind, Body, and Glow

Welcome to the latest Beauty and Wellness Edit! This month, I’ve curated an incredible lineup of glow-inducing skincare, balancing supplements, and mindful lifestyle rituals. Whether you're looking to revitalize your complexion for spring or find deeper harmony within your body, these thoughtfully crafted finds have completely won me over.
Read

Asset Library

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