About the Brand
About
Made the Hard Way. Because Sugar Is Easy.Tea, Not Candy. On Purpose.We didn’t set out to make another “healthy” drink that tastes like melted candy. We made a tea-forward, lightly sparkling beverage that delivers smooth energy without the crash, jitters, or regretful life choices. You know. The usual.Because Real Tea Doesn’t Need a Sweetener.Some flavors are meant to win you over slowly. That’s part of the experience.A first sip might feel different.A second sip makes more sense.By the end of the can, you get it.That’s how real tea works.That’s how taste develops.Thoughtfully Sourced. Carefully Brewed.We believe good flavor starts with good ingredients. That’s why we use organic whole-leaf tea and real fruit, brewed in a way that preserves clarity and balance.
Founding Story
BORN IN A CAFÉ, NOT A LAB
Before Tama Tea appeared in our now-legendary 12-ounce blends, it began in 2015 as a retail shop importing and blending premium teas. There, near the Atlantic Coast of North Carolina, three UNCW grads built a business on the idea that better, healthier choices weren’t just possible, they were more delightful.
By 2017, the shop had become Tama Café, serving a variety of sandwiches, wraps, and other items, along with its signature teas. In 2019, the company launched a line of craft-brewed, ready-to-drink sparkling green teas.
A PRODUCT OF INSPIRATION.
Along the way, CEO Kelly Struble had a profound experience. While she and her husband, Wells, were backpacking in the Patagonia region of Chilé, they encountered yerba mate and were amazed by the role it played in the local culture. Its positive influence on social rituals and daily routines was undeniable—something the Strubles committed to bringing back with them.
Today, the flavors and benefits of yerba mate and green tea inspire everything we do. You’ll find all six flavors of Tama Tea at locations all around the country. Try our Rose Mate, with yerba mate tea, rose hips, raspberries, and hibiscus, or Go Go Mango, made with green tea and mouth-watering mangos from Mexico. All with natural clean energy and no added sugar or sweeteners.
At a Glance
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Unsweetened
— No added sugar, no artificial sweeteners, and no natural flavors used to mask off-tastes
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Two Tea Bases
— Available in Yerba Mate and Green Tea varieties
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Natural Energy
— 120 mg of natural caffeine per can (Yerba Mate line), sourced from real Green Tea and Yerba Mate leaves
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Low Calorie
— Just 10 calories per can
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Minimal Ingredients
— Made with five ingredients or less; no additives
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Real Fruit & Herbs
— Craft-brewed using organic whole tea leaves and real fruit, not engineered flavors
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Non-GMO Certified
— Verified non-GMO ingredients
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Natural Nootropics
— Good source of L-theanine and other polyphenols for cognitive performance
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Antioxidant-Rich
— Contains antioxidants from real tea and fruit
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Small Batch Brewed
— Craft-brewed in small batches for quality control
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No Crash
— Positioned as a clean energy source without the sugar crash
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No Crash
— Positioned as a clean energy source without the sugar crash
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Sparkling
— Carbonated/sparkling tea format
Signature Products
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Team & Experts
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BORN IN A CAFÉ, NOT A LABBefore Tama Tea appeared in our now-legendary 12-ounce blends, it began in 2015 as a retail shop importing and blending premium teas. There, near the Atlantic Coast of North Carolina, three UNCW grads built a business on the idea that better, healthier choices weren’t just possible, they were more delightful.By 2017, the shop had become Tama Café, serving a variety of sandwiches, wraps, and other items, along with their signature teas. In 2019, the company launched a line of craft-brewed, ready-to-drink sparkling green teas.A PRODUCT OF INSPIRATION.Along the way, CEO Kelly Struble had a profound experience. While she and her husband, Wells, were backpacking in the Patagonia region of Chilé, they encountered yerba mate and were amazed by the role it played in the local culture. Its positive influence on social rituals and daily routines was undeniable—something the Strubles committed to bringing back with them.Today, the flavors and benefits of yerba mate and green tea inspire everything we do. You’ll find all six flavors of Tama Tea at locations all around the country. Try our Rose Mate, with yerba mate tea, rose hips, raspberries, and hibiscus, or Go Go Mango, made with green tea and mouth-watering mangos from Mexico. All with natural clean energy and no added sugar or sweeteners.
Press Coverage
BEVNET MAGAZINE
Dec 1, 2025
Tama Tea Fuels the Clean Energy Wave and Expands Through Strategic Partnership with L.A. Libations
Bev Net Press Release regarding partnership with L.A. Libations
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
