About the Brand
About
Simi Beauty SK is a luxury plant-based skincare line crafted for women who refuse to choose between high-performance results and conscious wellness. Every formula is designed to work with your skin’s own intelligence — potent, pure, and effective.Founded on a deeply personal journey toward conscious beauty, Simi Beauty SK sources the finest natural ingredients with integrity and care. Each product is thoughtfully crafted to deliver visible transformation while honoring the body — rejecting synthetics in favor of wildcrafted botanicals and cold-pressed oils rich in fatty acids, polyphenols, vitamins and beta carotene that work synergistically to nourish at a cellular level. Every ingredient is selected not only for its purity and potency but for its life force energy, because the most effective skincare is alive with nature’s intelligence.In alignment with its commitment to a sustainable future, Simi Beauty SK pledges 1% of every sale to global tree planting initiatives — because how we care for our skin should reflect how we care for the earth.From age-defying serums to radiance-boosting oils, every Simi Beauty SK formula is non-toxic, cruelty-free, and crafted to address the full spectrum of skin concerns — inviting customers into a ritual of self-care that goes beyond the surface and celebrates the beauty of living well.
Founding Story
Simi Khanna, raised in the vibrant heart of London, has always possessed a discerning eye for fashion and beauty, steering her towards a remarkable career in the beauty industry after earning her Bachelor's degree in fashion marketing. However, it was during her transformative spiritual journey in her 30s that she discovered a profound purpose that transcended conventional beauty. Introduced to Ayurveda — the Science of Life — Simi embarked on a quest for wellness and self-love, embracing the teachings of spiritual masters that deepened her understanding of beauty as an essential element of holistic well-being, ultimately unveiling the innate healing power that resides within us all.
Driven by her newfound insights, Simi realized the importance of infusing her work with love, compassion, and a commitment to nurturing creative projects that resonate with her soul. This epiphany led her to explore the synergy between beauty, wellness, and nature, culminating in the creation of Simi Beauty SK — a luxurious skincare brand that celebrates conscious living. By harnessing the natural healing properties of oils and the life force known as 'prana,' Simi crafted bespoke formulations designed not just for beauty, but as empowering tools for self-love and holistic health.
At its core, Simi Beauty SK transcends typical skincare; it is a lifestyle that encourages women to embrace the high frequency of conscious living. Each product embodies a story of resilience, authenticity, and integrity, inviting individuals to experience the uplifting energy of nature in their beauty routines. With a mission to inspire confidence and well-being, Simi’s journey serves as a powerful reminder that true beauty lies in the connection between ourselves and the world around us. "Each flower has her story," reflects Simi, and with Simi Beauty SK, she invites everyone to discover the beauty within and beyond.
Signature Products
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Team & Experts
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Simi Khanna is a London-born entrepreneur and founder of Simi Beauty SK, whose journey into skincare was forged through a deeply personal journey into wellness and healing. That experience shifted everything — igniting a profound awareness of the connection between what we put on our bodies and how we feel within them.Drawing on a career rooted in fashion and beauty, Simi knew exactly what luxury felt like — the sensorial textures, the beautiful packaging that felt like opening a gift just for yourself. Determined to redefine the exclusivity of high-end skincare and create something that honored both her wellness values and her desire for a truly luxurious experience, she built Simi Beauty SK — delivering everything she was looking for, without compromise or the barriers that keep luxury skincare out of reach.Driven by a desire to make conscious wellness accessible to all, Simi has become an advocate for mindful beauty choices — inspiring others to nurture their skin and embrace self-care as an act of self-love. Her belief that true radiance starts from within, and that every individual deserves access to clean high-performance skincare, is the heart behind everything Simi Beauty SK stands for.
Press Coverage
APPLE PODCASTS
Apr 29, 2026
Tips for Women's Health, Optimal Wellness in Midlife and Aging Gracefully: 172: Hair Growth, Scalp Health and How to Heal Your Stress with Simi Khanna
Our Guest is Simi Khanna with Simi Beauty, and we’re talking about Ayurvedic hair practices, scalp health, and why everything really starts at the root. But we also go deeper into her personal story, including a five year experience with blurry vision that was ultimately tied to stress and her nervous system. She shares how that completely shifted her approach to healing and what she actually did to achieve that. If you struggle with hair loss or unhealthy scalp stay to the end as she shares a really great way to stimulate hair growth. Simi Beauty's Hero hair oil is the product highlight for this podcast.
MSN (US)
Apr 13, 2026
This Mother’s Day, help the new mom in your life prioritize her health
Everyday Health independently vets all recommended products. If you purchase a featured product, we may be compensated. Learn why you can trust us.
EVERYDAY HEALTH
Apr 13, 2026
This Mother’s Day, Help The New Mom in Your Life Prioritize Her Health
Ask anyone who has been through it: Becoming a mother is hard. Even under the best of circumstances, the lack of sleep and potential physical recovery alone are difficult. Add in changes to your relationships, learning how to take care of another human being, and navigating the world in a totally new role, and it isn’t uncommon to feel totally underwater.
IN MY EXPERT OPINION
Feb 16, 2026
Simi Hero Hair Oil — Your Stylist will Thank You
My hair has never been shinier, and it's never grown so fast!
BEAUTYNEWSNYC
Feb 15, 2026
SIMI Beauty Is Heavenly
Afeature on SIMI Beauty's Heavenly Serum
BEAUTYNEWSNYC
Dec 31, 2025
Autumn 2025 Editor’s Choice Award Roundup
DAILY MOM
Nov 27, 2025
The Best Beauty Gift Ideas
The Best Presents Under $50
Nov 7, 2025
2025 Editor's Choice Award Winner
Best Luxurious Moisturizing Cleanser: Simi Beauty 24K Gold Cleansing Oil
TREND HUNTER
Oct 18, 2025
Gold-Accented Facial Cleansers
TREND HUNTER
Oct 18, 2025
Gold-Accented Facial Cleansers
BUSTLE
Oct 10, 2025
The Ultimate Bedtime Routine: 8 Self-Care Products To Help You Unwind
If winding down at night feels more like a scramble than a ritual, the right products can help set a softer pace. Cozy bedding, restorative skincare, and grounding little luxuries can transform evenings into something soothing and intentional. Think of it as building a set of bedtime tools that make drifting off less about luck and more about creating the right mood.
Asset Library
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