Press Hook — Press Hook | The Press Hook

About the Brand

About

Press Hook is a media relations platform disrupting the $100 billion dollar Public Relations industry by offering the first two-sided marketplace where PR professionals, brand marketers, and journalists connect. It democratizes access to journalists for small and medium-sized businesses that don't have massive in-house communications teams or outsourced agencies. Press Hook also allows larger companies to lift the burden off their PR teams by cutting time, creating efficiencies and providing new opportunities to secure media coverage. With a focus on automation and innovation and recently launched offerings like AI-enabled press releases and pitches, Press Hook is transforming an industry stuck in analog.

Founding Story

Michelle Songy is a second-time tech entrepreneur and the founder and CEO of Press Hook, a media relations platform that connects brands, media, publicists and journalists. As a PR industry change maker, she was recently named on PRWeek’s Dashboard 25 list of the most influential people in communications technology, representing the enterprises that are shaping your tech stack. She has more than a decade of experience developing, managing and marketing businesses from start-ups to Fortune 500 companies.

After relocating to London in 2014 for a finance management position with Coca-Cola, Michelle founded her first company, Cake Technologies. It became the United Kingdom’s largest mobile payment platform for restaurants and was sold to American Express just three years later, in 2017.

In 2020, Michelle founded her second entrepreneurial endeavor and passion project, Press Hook, a tech-enabled media relations platform specializing in promoting brands, especially small businesses. The Press Hook platform offers the first two-sided marketplace that intelligently connects brands seeking publicity with journalists seeking content. With Press Hook lifestyle and consumer brands can easily and affordably get the media coverage they deserve with unprecedented speed, volume and reach.

Michelle is a graduate of the University of Georgia, in the Terry School of Business with a degree in Management Information Systems.

At a Glance

AI Pitch Generator

The generator, which leverages OpenAI’s GPT-3 language processing technology, will allow businesses and PR professionals to generate editable, media-ready pitches within seconds.
AI Source Requests

The tool removes the need for manual source-hunting, casting a wide net for journalists that can be easily narrowed down. Brands and agency users will also benefit from the feature, which will notify them whenever there is a source request that is relevant to their business.
AI Press Release Generator

Press Hook's Press Release Generator uses AI technology to craft a press release in seconds. Utilizing just a few inputs, the generator takes the hard work of getting words down onto a page out of the equation.
AI Media Lists

Leveraging the cutting-edge machine learning algorithms from GPT-4, the world’s most powerful AI model, the AI Media List Generator allows PR professionals to pinpoint and target the most relevant journalists and media outlets with unprecedented accuracy and efficiency.
AI Powered Media Kits

Simply add a brand's website and our AI tool (powered by GPT-4) will build the profile in seconds. Review and tweak, then set it live. No more wasted time gathering information or crafting a press kit from scratch.

Team & Experts

Tap a name to read the full bio.

Michelle Songy, CEO and Founder, Press HookMichelle Songy, a former anti-corporate UK expat and recent mom turned second-time tech entrepreneur, is on a mission to bridge the PR gap for brands that know nothing about media relations.Michelle Songy is a serial tech entrepreneur and the founder and CEO of Press Hook, a media relations platform that connects brands, media, publicists and journalists. As a PR industry change maker, she was recently named on PRWeek’s Dashboard 25 list of the most influential people in communications technology, representing the enterprises that are shaping your tech stack. She has more than a decade of experience developing, managing and marketing businesses from start-ups to Fortune 500 companies.After relocating to London in 2014 for a finance management position with Coca-Cola, Michelle founded her first company, Cake Technologies. It became the United Kingdom’s largest mobile payment platform for restaurants and was sold to American Express just three years later, in 2017.In 2020, Michelle founded her second entrepreneurial endeavor and passion project, Press Hook, a tech-enabled media relations platform specializing in promoting brands, especially small businesses. The Press Hook platform offers the first two-sided marketplace that intelligently connects brands seeking publicity with journalists seeking content. With Press Hook, lifestyle and consumer brands can easily and affordably get the media coverage they deserve with unprecedented speed, volume and reach.Michelle is a graduate of the University of Georgia, in the Terry School of Business with a degree in Management Information Systems.

Location · New York NY

Press Coverage

SAN DIEGO FAMILY MAGAZINE

May 21, 2026

Health & Fitness Products

Health and Fitness product review.

AI Pitch Generator

AI Source Requests

AI Press Release Generator

AI Media Lists

AI Powered Media Kits

Press Hook Headquarters

Brand Logos

Cover Imagery

Michelle Songy