In 1967, the Georgia Lion's Club set out to create a unique organization that would celebrate college athletics and make a difference in people's lives. With passion and dedication, they founded Peach Bowl, Inc., which hosted its first NCAA-sanctioned Peach Bowl game in Atlanta the following year. As the organization grew, it expanded its initiatives to include other events and partnerships, such as the Chick-fil-A Kickoff Game, Chick-fil-A Peach Bowl Challenge charity golf tournament, and the new College Football Hall of Fame in Atlanta. Through these events, Peach Bowl, Inc. has made lasting positive impacts on countless individuals, while celebrating the spirit of college athletics.