About the Brand
About
Peach Bowl, Inc. is a 501(c)3 organization that manages multiple high-profile events and initiatives in college athletics. With headquarters in Atlanta, they own and operate the Chick-fil-A Peach Bowl, Chick-fil-A Kickoff Game, Chick-fil-A Peach Bowl Challenge charity golf tournament, handle day-to-day operations of The Dodd Trophy, and were founding sponsors of the new College Football Hall of Fame in Atlanta. Established in 1967, their mission is to positively impact people's lives by celebrating college athletics through best-in-class events and activities that generate charitable donations, scholarships, economic impact, and memorable experiences.
Founding Story
In 1967, the Georgia Lion's Club set out to create a unique organization that would celebrate college athletics and make a difference in people's lives. With passion and dedication, they founded Peach Bowl, Inc., which hosted its first NCAA-sanctioned Peach Bowl game in Atlanta the following year. As the organization grew, it expanded its initiatives to include other events and partnerships, such as the Chick-fil-A Kickoff Game, Chick-fil-A Peach Bowl Challenge charity golf tournament, and the new College Football Hall of Fame in Atlanta. Through these events, Peach Bowl, Inc. has made lasting positive impacts on countless individuals, while celebrating the spirit of college athletics.
Press Coverage
NEWS USA TODAY
May 3, 2026
Oregon QB Dante Moore Faces Indiana in CFP Peach Bowl
BVM SPORTS
Apr 29, 2026
Smart Takes Part In Southern Company Peach Bowl Challenge
BVM SPORTS
Apr 28, 2026
Inclement Weather Cancels 2026 Southern Company Peach Bowl Challenge
SPARTAN AVENUE
Apr 25, 2026
Michigan State’s 3-headed monster from Peach Bowl team now worth $130 million
BVM SPORTS
Apr 17, 2026
Key to Compete in 2026 Southern Company Peach Bowl Challenge
SMU ATHLETICS
Apr 16, 2026
Lashlee to Compete in 2026 Southern Company Peach Bowl Challenge
SMU head coach Rhett Lashlee will make his first-ever appearance in the Southern Company Peach Bowl Challenge charity golf tournament held April 26 – 28 at Reynolds Lake Oconee outside of Atlanta.
OTHER
Apr 16, 2026
Beamer to Compete in 2026 Southern Company Peach Bowl Challenge
South Carolina head coach Shane Beamer will once again represent the Gamecocks in the 19th annual Southern Company Peach Bowl Challenge charity golf tournament held April 26 – 28 at Reynolds Lake Oconee outside of Atlanta. This represents coach Beamer’s sixth appearance in the Southern Company Peach Bowl Challenge as he looks to add to the $80,000 in charitable winnings he’s already won in previous events.
680 THE FAN
Apr 16, 2026
Georgia Tech’s Brent Key to Compete in 2026 Southern Company Peach Bowl Challenge
Key set to make his third appearance in the nation’s premier collegiate coach golf event.
ON3.COM
Apr 16, 2026
College Football coach pairings announced for Peach Bowl Golf Challenge, and man, are they interesting
The Chick-fil-A Peach Bowl’s annual charity golf tournament always tends to include some interesting doubles pairings, and this year’s edition is no different. The annual two-man scramble, hailed as “the nation’s premier collegiate coach golf event,” features 26 current and former college football coaches competing for a share of a $300,000 charity purse.
BVM SPORTS
Apr 16, 2026
Shane Beamer Represents Gamecocks in 2026 Peach Bowl Challenge
South Carolina's head coach Shane Beamer will participate in the 2026 Southern Company Peach Bowl Challenge from April 26 – 28, marking his sixth appearance in this charity golf tournament. Beamer aims to increase his $80,000 total winnings for charity from previous events. The tournament features a Two Man Scramble format and pairs active coaches with legends, supporting various charitable foundations, including the Beamer Family Foundation.
BVM SPORTS
Apr 16, 2026
Lashlee to Compete in 2026 Southern Company Peach Bowl Challenge
WLTX.COM
Apr 16, 2026
Gamecocks head coach Shane Beamer to compete in the Peach Bowl challenge golf tournament
BVM SPORTS
Apr 16, 2026
Diaz to Compete in 2026 Southern Company Peach Bowl Challenge
YAHOO SPORTS
Apr 10, 2026
Oregon QB Dante Moore's development approaching Bo Nix, Dillon Gabriel levels
Yahoo Sports article referencing Oregon's Peach Bowl loss as context.
SPORTS ILLUSTRATED
Apr 9, 2026
Transfer Michael Bennett Provides Rare Insight Into Decision to Join Ducks
Sports Illustrated college football article referencing the Peach Bowl as context.
AZCENTRAL
Apr 9, 2026
ASU coach Kenny Dillingham claps back at Jordyn Tyson doubters
Arizona Republic/AZCentral sports article referencing Peach Bowl as context.
USF ORACLE
Apr 9, 2026
USF women's basketball announces new assistant coaching staff
USF Oracle sports article mentioning experience with Peach Bowl, Inc.
METRO ATLANTA CEO
Feb 27, 2026
Chick-fil-A Peach Bowl Delivers Record $63.2M Economic Impact for Atlanta
BLUE WHITE ILLUSTRATED
Jan 13, 2026
College Football TV Ratings: Peach Bowl averages 18.0 million viewers, leadsi
AJC
Jan 12, 2026
Metro Atlanta native, once a Peach Bowl intern in 1994, take over as bowl CEO
SPORTS BUSINESS JOURNAL
Jan 11, 2026
Fiesta Bowl, Peach Bowl see increased attendance from last season
BVM SPORTS
Smart Takes Part In Southern Company Peach Bowl Challenge
BVM SPORTS
Inclement Weather Cancels 2026 Southern Company Peach Bowl Challenge
Locations
Peach Bowl, INC. Headquarters
3284 Northside Pkwy. Suite 550. Atlanta, GA 30327, Atlanta
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
Press Contact
PI
Primary press contact
Peach Bowl, INC.
Press inquiries
- peri@babbitbodner.com
- Replies within 24 hours