OMG! Pretzels — Press Hook

About the Brand

About

The mission for OMG! Pretzels is to bring people together and inspire joy over shared moments of delicious, gourmet snacking. The vision is to bring their love-at-first-bite flavor and crave-worthy crunch to the world and earn a place in the hearts and pantries of snack lovers everywhere. OMG! Pretzels is a woman-owned, family-run (mother/daughter duo) company that specializes in creating the perfect sensory snacking experience that every snack lover dreams about!  With a wide range of bold, mouthwatering flavors and iconic, crave-worthy crunch, these gourmet seasoned sourdough nuggets are guaranteed to make you a true believer in love at first bite.

Founding Story

OMG! Pretzels was officially founded in 2014, but their gourmet seasoned sourdough pretzel nuggets have been a crowd favorite at family gatherings for decades. After years of authentic “OMG!” reactions and countless requests from friends and family on their own private supply of pretzels to take home, the monther/daughter duo knew they had something truly special on their hands. With a wide range of bold, gourmet flavors and their iconic, crave-worthy crunch, these pretzels are guaranteed to make you a true believer in love at first bite.

OMG! Pretzels knows first impressions are everything, especially when it comes to snacking and feeding family and friends. That’s why we took special care to ensure that every last bit of our carefully crafted, seasoned sourdough nuggets deliver the perfect sensory snacking experience that every snack lover dreams about. Their pretzel nuggets are the perfect standalone snack, an elegant enhancement for entertaining, and a delicious addition to your favorite recipes.

Signature Products

Stephanie Kriebel is a visionary business leader whose innovative spirit and can-do attitude are hallmarks of her success. Since co-founding OMG! Pretzels in 2014, her business and operations strategies have more than tripled the company. As CEO, Stephanie practices straightforward and transparent communication and leads by example – hard work, strong goals, and big dreams. She is leading the charge in changing the narrative around the role snack products play in our lives. Prior to starting OMG! Pretzels, Stephanie was an award-winning educator and program developer. She focused her knowledge on immigrant integration to enhance health, workforce development, and racial equity. Stephanie, MS, CHES®, is also accredited by the California Council for Adult Education (CCAE), Coalition on Adult Basic Education (COABE), American Public Health Association (APHA), and Society for Public Health Education (SOPHE). Stephanie is proud to be a female business owner and is committed to encouraging others in their ventures. As a wellness expert, she appreciates the importance of strong support networks and enjoys developing relationships with like-minded business leaders.

Location · Plymouth Meeting, PA and Bay Area, CA Since · 2014

Press Coverage

SEASIDE RETAILER MAGAZINE

Oct 29, 2025

Sweets, snacks and sauces, oh my!

Buffalo OMG! Pretzels

Cheddar Jalapeno OMG! Pretzels

Chesapeake OMG! Pretzels

Garlic OMG! Pretzels

Lemon Pepper OMG! Pretzels

Salty Butterscotch OMG! Pretzels

Sweet & Salty OMG! Pretzels

Sweet & Spicy OMG! Pretzels

Sweet Chili OMG! Pretzels

OMG! Pretzels Headquarters

Brand Logos

Cover Imagery

Stephanie Kriebel