NEW YORK, NY (January 30, 2024) – Today, Magnetic Me, the original creator of magnetic fastening apparel, launches RightFit™, a groundbreaking fabric that prioritizes a child's comfort with that one thing children’s sleepwear has been missing—a roomy yet super soft design without the use of toxic flame retardants. Magnetic Me has always approached parenting challenges with innovative solutions, and no other apparel company has solved the snug fit problem—one that all parents experience—until now.
Children's pajamas are mandated by the U.S. Consumer Product Safety Commission to meet specific dimensions that create a very snug fit, in order to adhere to fire safety guidelines. As a result, parents often find dressing their child to be a frustrating experience as they struggle to get a child's arms, legs, and stomach into the garment. Magnetic's Me RightFit™ fabric enables a looser silhouette, and when paired with the brand's signature magnetic closures, it makes meaningful progress in combating the children's industry's snug fit issue and dressing growing children hassle-free.
In order to expand and adjust the fit of the garment to be loose fitting, U.S. Consumer Product Safety Commission guidelines state that pajamas must be treated with toxic flame-retardant chemicals in order to meet government flammability safety requirements. Created without the use of carcinogenic chemicals, the patent-pending RightFit™ fabric combines TENCEL™ modal with a naturally flame resistant fabric. It is independently tested by a consumer products safety testing bureau and complies with all applicable flammability regulations.
With a combination of RightFit™ and Magnetic Me's signature magnetic closures, parents will be able to dress their children easier and with ultimate comfort. Children sleep easier and so do parents, knowing their child is wearing apparel that's breathable, gentle on skin, and free of dangerous chemicals.
Beginning in January 2024, Magnetic Me's seasonal footies in modal prints will come in RightFit™ fabric for sizes 9-24M. For Fall 2024, select styles up to size 8Y will be designed with RightFit™. It will be available for purchase on Magnetic Me's site and in select boutiques for a suggested retail price of $40 USD.
About Magnetic Me
Magnetic Me is an apparel and accessories brand for babies, children, and adults that's on a mission to make getting dressed easier. Established in 2010, Magnetic Me patented the magnetic closure system using SewSafeTM construction, eliminating the need for snaps, zippers, or buttons. Today, Magnetic Me's products are sold in leading department stores over 3,000 boutiques nationwide. For more information, visit https://magneticme.com/ and follow @magneticme.
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