About the Brand
About
Live it Up is a supplement brand dedicated to everyday health and wellness with a mission to make health simple and accessible for everyone. Our products cater to a diverse range of individuals, including busy parents, health-conscious individuals, young professionals, older adults seeking to stay active and energized, and people on the go looking to take small, meaningful steps toward better wellness.What sets us apart is our commitment to sourcing the best ingredients, focusing on organic options, and never adding synthetic fillers. Since launching, we’ve grown to over 300,000 customers and sold more than 1 million bags of our flagship Super Greens. Live it Up is redefining how people integrate clean, effective nutrition into their daily lives.
Founding Story
After moving to New York, Haim Nigri was astonished to see how hard it was to access beautiful, fresh, whole foods compared to his native country, Brazil. This realization inspired him to found Live it Up in 2021 with a mission to make nutritious superfoods more accessible.
Signature Products
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Press Coverage
BON APPETIT
Jan 10, 2026
Everything You Need to Stock a Healthier Kitchen in 2026
If you’re coming into 2026 off a particularly decadent December or just feel the need to lean into wellness and self-care at the start of the new year, you’re not alone. But good intentions are only part of the way forward; you’ll need a plan. The world of wellness is wide and wonderful, but it can also be overwhelming. You may want to start each day with a protein shake, a revitalizing smoothie, or a probiotic soda, but which ones are really going to deliver the benefits you need? What kind of greens powders are best, and what exactly is an electrolyte powder? What are the best pantry staples for ushering in healthy snacking habits? That’s where we come in.
BEAUTY NEWS NYC OFFICIAL
Dec 15, 2025
A Holiday Health Trio: Colorado Aromatics, The Fullest, & Live It Up
‘Tis the season to be healthy as you glide into the holidays, then ring in 2026 with aplomb. These three health-oriented, ingredient-integrity brands that mine the benefits of plants will buttress your vim and vigor.
Press Releases
Nov 19, 2025
Live It Up Super Greens Launches Holiday Wellness Bundles for Black Friday/Cyber Monday
Enjoy 15% off first-time orders and new ready-to-gift bundles, including the Super Greens + Shaker Bottle set.
Asset Library
Editorial-ready assets. All images cleared for press use with credit.