Skip to Content
Press Hook · Brand Dossier Updated 1 day ago Save
Line in the Sand
Line in the Sand

Line in the Sand

Reinventing Swimwear, For Good

Founded

2019

Headquarters

McLean, Virginia

Social

Industries

Fashion Fitness

Affiliates

ShareASale

About the Brand

About

Line in the Sand is a line of active/waterwear and accessories that take a stand for empowering women and the planet. Their various UV swim leggings, tops and dresses are made from recycled materials and 100% of the profits go to cancer and ocean organizations. Line in the Sand also has all of the accessories a woman (now men too!) need for a day in the sun including hats, water bottles, tees and sweatshirts. Their line is about bucking traditional swimwear that holds us back, feeling great in our bodies, and focusing on what really matters - enjoying the time we have on the water and the planet. Line in the Sand wants to empower women to get outside and dive into what they love with nothing holding them back.Line in the Sand pieces are made of recycled plastics and waste.

Founding Story

Line in the Sand founder, Lynne O'Brien, was inspired to start this business when she was diagnosed with leukemia and her doctors advised her to stay out of the sun as she is at increased risk for melanoma. Her favorite hobbies are outside - mostly in or near the water. Boating, sailing, paddle boarding, swimming etc plus golf and pickleball. She knew she wouldn't stop those activities so sought out clothing she could wear in the water. When she found none that fit or were her style, she created her own.

Aha moment: Many of her friends also wouldn't go to the beach or pool because they would not wear a bathing suit. On a girls trip one woman's luggage didn't come. While everyone else was hiding behind towels wearing bathing suits (essentially what is like underwear (!), she was body surfing in the waves comfortably and protected. All of these women feel our product is life changing. And younger women wear Line in the Sand over their bikinins, to protect their skin.

Line in the Sand creates outfits so the pieces can be worn interchangeably.

They are the only brand they know of in this category who gives 100% of profits to cancer and ocean organizations.

Signature Products

Tap a product to view details and request a sample.

Team & Experts

Tap a name to read the full bio.

  • Line in the Sand combines of Lynne O'Brien's passions - her love of the oceans and watersports, helping to cure cancer, and preserving the oceans. She is a tireless advocate for cancer research and patient advocacy, currently serving on three national boards: The Leukemia and Lymphoma Society (LLS), Cancer Support Community, and Prevent Cancer Foundations. A Princeton and Georgetown graduate, she also served on VIce President Biden's Cancer Moonshot ream as a policy analyst, and worked as a lawyer in healthcare policy and legislative efforts at the state and federal level for over a decade.

    Location · McLean ,Virginia Since · 2021

Press Coverage

YOUTUBE

May 3, 2026

Mother’s day Gift Guide TV Segment on Spectrum News

Read

VOCAL

Apr 30, 2026

Simple Trend Following Strategy for Forex Beginners

Read

TEXAS LIFESTYLE MAGAZINE

Apr 30, 2026

Mother’s Day Gift Guide 2026: Gifts for Every Kind of Mom

Read

SHE'S GOT ISSUES

Apr 30, 2026

Mother’s Day Gift Guide: Bundles She’ll Actually Want (and Use)

At this point, she doesn’t need more stuff—she needs Mother’s Day gifts that actually work for her life now. Most Mother’s Day gifts are still stuck on candles and “treat yourself” vibes… when what she really wants is better sleep, easier meals, less effort, and maybe not being in charge of everything for five minutes. So instead of random picks, this guide is built around real-life bundles.
Read

VACATIONER

Apr 23, 2026

Finally, Sustainable and Skin-Saving Swimwear

Draw a line in the sand and say no to flimsy, skin-exposing swimwear with this female-founded, eco-committed brand!
Read

MSN

Jan 27, 2026

8 emerging fashion brands redefining style in 2026

As we enter a new era of conscious consumption where shoppers are buying fewer items designed to last, these eight independent labels are reshaping what it means to build a modern wardrobe that prioritizes comfort, quality and sustainability, without sacrificing style.
Read

FASHIONISTA

Jan 26, 2026

8 Emerging Fashion Brands Redefining Style in 2026

These eight independent labels are reshaping what it means to build a modern wardrobe that prioritizes conscious consumption without sacrificing style.
Read

ARCAMAX

Dec 14, 2025

Gifts Globetrotters Really Want From Santa

How many times have you read a travel gift guide only to find the same old neck pillows, luggage tags and noise-canceling headphones? Yes, those are solid choices, but if you want to gift the frequent travelers in your life something more unique that they'll really appreciate, you have to think outside the suitcase.
Read

TEXAS LIFESTYLE MAGAZINE

Aug 11, 2025

Top 9 Must-Have Products for Back-to-School

Get ready to ace the school year with our ultimate Back-to-School roundup! From trendy clothes to cool gadgets, we’ve got everything to keep parents and students organized, stylish, and ahead of the curve.
Read

APPETITO

Aug 10, 2025

Sunday Shop: Nantucket Packing Guide

Morgan Hines seeks out the best in not only food and drink but style, housewares, and more. Welcome to Appetito’s Sunday Shop!
Read

OPRAH DAILY

May 29, 2025

Skin Savers: The Oprah Daily Sun O-wards 2025

Here comes the sunscreen—and the hats, and the protective clothing. For our edit of the year’s very best, we joined forces with a panel of top dermatologists and together tested hundreds of SPF products. These 52 winners shined the brightest.
Read

OTHER

May 8, 2025

Inside the 2025 Mother’s Day in Hollywood Gift Bag from Distinctive Assets: Celeb Moms Celebrated

What do you get the mom who has everything—beauty, brains, and probably an Oscar? If you’re part of Hollywood’s most fabulous mom club, the answer is a treasure trove of thoughtful, luxurious, and occasionally cheeky gifts that range from spa-worthy skincare to genius kitchen tools and THC-spiked margaritas. Distinctive Assets’ annual “Mother’s Day in Hollywood” gift boxes are back, and they’re as over-the-top fabulous as ever. Let’s take a scroll through some of the star-approved swag curated for 2025’s most glamorous multitaskers.
Read

TINYBEANS

May 7, 2023

Meet the Women-Owned & Founded Brands We Can’t Get Enough Of

We love these women-owned brands all year long
Read

KATIE COURIC MEDIA

Apr 16, 2023

Honor Earth Month By Shopping These 11 Sustainable Brands

Being eco-friendly doesn’t have to be a chore.
Read

HELLO GIGGLES

Jan 5, 2023

Best Eco Friendly Sustainable Workout Athleisure Brands

Highlighting Line in the Sand's leggings and tops made from recycled ocean plastics.
Read

THE HEALTHY

Nov 25, 2022

Sustainable Wellness Gifts This Holiday Season

Make holiday shopping fun and easy with these sustainable wellness products. There's something for everyone on your list.
Read

PREVENT CANCER FOUNDATION

Nov 23, 2022

Prevent Cancer with Women's Fashion

Line in the Sand serves a community that understands ocean preservations and cancer prevention are essential to living your best life near and on the water.
Read

BEAUTY NEWS NYC OFFICIAL

Nov 22, 2022

Sunny Travel: Line in the Sand and Lu + Elle

If you're traveling to a sun-drenched destination this holiday season or in the new year, you'll love having these two brands that cater to beach lovers on your radar.
Read

THE HEALTHY

Nov 22, 2022

12 Sustainable Wellness Gifts This Holiday Season

Whether you're buying for someone who jetsetting to a beach getaway or they just love lounging in athleisure, Line in the Sand's sustainable leggings are the perfect gift!
Read

BEAUTY NEWS NYC OFFICIAL

Nov 21, 2022

Sunny Travel: Line in The Sand and Lu + Elle

If you’re traveling to a sun-drenched destination this holiday season or in the new year, you’ll love having these two brands that cater to beach lovers on your radar:
Read

KATIE COURIC MEDIA

Oct 28, 2022

How to Nail the Nancy Meyers-Inspired Coastal Chic Trend

Millenials and GenZ TikTokers are embracing what they have dubbed the coastal grandma lifestyle. For those who wish to dress the part of the coastal grandma, even if thousands of miles away from a coastline, here is some inspiration. "Beach winds can easily blow your sun hat away, which is why having a string to tie under your chin is essential. Katie Couric is partial to this one from Line in the Sand. Made from a stiff material, the brim on this hat won't flop over into your eyes or obstruct your vision in any way, and the leather cord will keep the hat from taking off if there is a gust of wind."
Read

VERA MAGAZINE FOR VIRGIN ATLANTIC

Oct 1, 2022

Four Eco-Friendly Alternatives

Lynne O'Brien created the swimwear she craved -supportive, stylish and UV safe and good for the plant. Her chic line of swim leggings, tunics, skorts and bra-supported tank tops is beloved by active women who love the water. And 100% of profits go to ocean and cancer organizations - another topic close to O'Brien's heart following a decade long battle with leukemia. Talk about making waves!
Read

Locations

HQ

Line in the Sand Headquarters

McLean, Virginia, McLean

Asset Library

Editorial-ready assets. All images cleared for press use with credit.

Press Contact

Lynne O’Brien

Primary press contact

Lynne O’Brien

Founder

  • Lynne.obrien@lineinthesand.com
  • Replies within 24 hours