About the Brand
About
Line in the Sand is a line of active/waterwear and accessories that take a stand for empowering women and the planet. Their various UV swim leggings, tops and dresses are made from recycled materials and 100% of the profits go to cancer and ocean organizations. Line in the Sand also has all of the accessories a woman (now men too!) need for a day in the sun including hats, water bottles, tees and sweatshirts. Their line is about bucking traditional swimwear that holds us back, feeling great in our bodies, and focusing on what really matters - enjoying the time we have on the water and the planet. Line in the Sand wants to empower women to get outside and dive into what they love with nothing holding them back.Line in the Sand pieces are made of recycled plastics and waste.
Founding Story
Line in the Sand founder, Lynne O'Brien, was inspired to start this business when she was diagnosed with leukemia and her doctors advised her to stay out of the sun as she is at increased risk for melanoma. Her favorite hobbies are outside - mostly in or near the water. Boating, sailing, paddle boarding, swimming etc plus golf and pickleball. She knew she wouldn't stop those activities so sought out clothing she could wear in the water. When she found none that fit or were her style, she created her own.
Aha moment: Many of her friends also wouldn't go to the beach or pool because they would not wear a bathing suit. On a girls trip one woman's luggage didn't come. While everyone else was hiding behind towels wearing bathing suits (essentially what is like underwear (!), she was body surfing in the waves comfortably and protected. All of these women feel our product is life changing. And younger women wear Line in the Sand over their bikinins, to protect their skin.
Line in the Sand creates outfits so the pieces can be worn interchangeably.
They are the only brand they know of in this category who gives 100% of profits to cancer and ocean organizations.
Signature Products
Tap a product to view details and request a sample.
Get Soaked Sleeveless Swim Top with Built in Bra
Athleisure
Pacific Linen Maxi Dress
Women's
Splash Around Sun and Swim Dress
Sustainable
Stainless Steel Water Bottle
Accessories
Afternoon Zip Hoodie
Women's
Dive in Swim Leggings
Athleisure
Wavemaker Rashguard
Athleisure
Shoreline Sport and Swim Skort
Athleisure
Handmade Straw Hat
Women's
Team & Experts
Tap a name to read the full bio.
-
Line in the Sand combines of Lynne O'Brien's passions - her love of the oceans and watersports, helping to cure cancer, and preserving the oceans. She is a tireless advocate for cancer research and patient advocacy, currently serving on three national boards: The Leukemia and Lymphoma Society (LLS), Cancer Support Community, and Prevent Cancer Foundations. A Princeton and Georgetown graduate, she also served on VIce President Biden's Cancer Moonshot ream as a policy analyst, and worked as a lawyer in healthcare policy and legislative efforts at the state and federal level for over a decade.
Press Coverage
YOUTUBE
May 3, 2026
Mother’s day Gift Guide TV Segment on Spectrum News
VOCAL
Apr 30, 2026
Simple Trend Following Strategy for Forex Beginners
TEXAS LIFESTYLE MAGAZINE
Apr 30, 2026
Mother’s Day Gift Guide 2026: Gifts for Every Kind of Mom
SHE'S GOT ISSUES
Apr 30, 2026
Mother’s Day Gift Guide: Bundles She’ll Actually Want (and Use)
At this point, she doesn’t need more stuff—she needs Mother’s Day gifts that actually work for her life now. Most Mother’s Day gifts are still stuck on candles and “treat yourself” vibes… when what she really wants is better sleep, easier meals, less effort, and maybe not being in charge of everything for five minutes. So instead of random picks, this guide is built around real-life bundles.
VACATIONER
Apr 23, 2026
Finally, Sustainable and Skin-Saving Swimwear
Draw a line in the sand and say no to flimsy, skin-exposing swimwear with this female-founded, eco-committed brand!
MSN
Jan 27, 2026
8 emerging fashion brands redefining style in 2026
As we enter a new era of conscious consumption where shoppers are buying fewer items designed to last, these eight independent labels are reshaping what it means to build a modern wardrobe that prioritizes comfort, quality and sustainability, without sacrificing style.
FASHIONISTA
Jan 26, 2026
8 Emerging Fashion Brands Redefining Style in 2026
These eight independent labels are reshaping what it means to build a modern wardrobe that prioritizes conscious consumption without sacrificing style.
ARCAMAX
Dec 14, 2025
Gifts Globetrotters Really Want From Santa
How many times have you read a travel gift guide only to find the same old neck pillows, luggage tags and noise-canceling headphones? Yes, those are solid choices, but if you want to gift the frequent travelers in your life something more unique that they'll really appreciate, you have to think outside the suitcase.
TEXAS LIFESTYLE MAGAZINE
Aug 11, 2025
Top 9 Must-Have Products for Back-to-School
Get ready to ace the school year with our ultimate Back-to-School roundup! From trendy clothes to cool gadgets, we’ve got everything to keep parents and students organized, stylish, and ahead of the curve.
APPETITO
Aug 10, 2025
Sunday Shop: Nantucket Packing Guide
Morgan Hines seeks out the best in not only food and drink but style, housewares, and more. Welcome to Appetito’s Sunday Shop!
OPRAH DAILY
May 29, 2025
Skin Savers: The Oprah Daily Sun O-wards 2025
Here comes the sunscreen—and the hats, and the protective clothing. For our edit of the year’s very best, we joined forces with a panel of top dermatologists and together tested hundreds of SPF products. These 52 winners shined the brightest.
OTHER
May 8, 2025
Inside the 2025 Mother’s Day in Hollywood Gift Bag from Distinctive Assets: Celeb Moms Celebrated
What do you get the mom who has everything—beauty, brains, and probably an Oscar? If you’re part of Hollywood’s most fabulous mom club, the answer is a treasure trove of thoughtful, luxurious, and occasionally cheeky gifts that range from spa-worthy skincare to genius kitchen tools and THC-spiked margaritas. Distinctive Assets’ annual “Mother’s Day in Hollywood” gift boxes are back, and they’re as over-the-top fabulous as ever. Let’s take a scroll through some of the star-approved swag curated for 2025’s most glamorous multitaskers.
TINYBEANS
May 7, 2023
Meet the Women-Owned & Founded Brands We Can’t Get Enough Of
We love these women-owned brands all year long
KATIE COURIC MEDIA
Apr 16, 2023
Honor Earth Month By Shopping These 11 Sustainable Brands
Being eco-friendly doesn’t have to be a chore.
HELLO GIGGLES
Jan 5, 2023
Best Eco Friendly Sustainable Workout Athleisure Brands
Highlighting Line in the Sand's leggings and tops made from recycled ocean plastics.
THE HEALTHY
Nov 25, 2022
Sustainable Wellness Gifts This Holiday Season
Make holiday shopping fun and easy with these sustainable wellness products. There's something for everyone on your list.
PREVENT CANCER FOUNDATION
Nov 23, 2022
Prevent Cancer with Women's Fashion
Line in the Sand serves a community that understands ocean preservations and cancer prevention are essential to living your best life near and on the water.
BEAUTY NEWS NYC OFFICIAL
Nov 22, 2022
Sunny Travel: Line in the Sand and Lu + Elle
If you're traveling to a sun-drenched destination this holiday season or in the new year, you'll love having these two brands that cater to beach lovers on your radar.
THE HEALTHY
Nov 22, 2022
12 Sustainable Wellness Gifts This Holiday Season
Whether you're buying for someone who jetsetting to a beach getaway or they just love lounging in athleisure, Line in the Sand's sustainable leggings are the perfect gift!
BEAUTY NEWS NYC OFFICIAL
Nov 21, 2022
Sunny Travel: Line in The Sand and Lu + Elle
If you’re traveling to a sun-drenched destination this holiday season or in the new year, you’ll love having these two brands that cater to beach lovers on your radar:
KATIE COURIC MEDIA
Oct 28, 2022
How to Nail the Nancy Meyers-Inspired Coastal Chic Trend
Millenials and GenZ TikTokers are embracing what they have dubbed the coastal grandma lifestyle. For those who wish to dress the part of the coastal grandma, even if thousands of miles away from a coastline, here is some inspiration. "Beach winds can easily blow your sun hat away, which is why having a string to tie under your chin is essential. Katie Couric is partial to this one from Line in the Sand. Made from a stiff material, the brim on this hat won't flop over into your eyes or obstruct your vision in any way, and the leather cord will keep the hat from taking off if there is a gust of wind."
VERA MAGAZINE FOR VIRGIN ATLANTIC
Oct 1, 2022
Four Eco-Friendly Alternatives
Lynne O'Brien created the swimwear she craved -supportive, stylish and UV safe and good for the plant. Her chic line of swim leggings, tunics, skorts and bra-supported tank tops is beloved by active women who love the water. And 100% of profits go to ocean and cancer organizations - another topic close to O'Brien's heart following a decade long battle with leukemia. Talk about making waves!
Locations
Line in the Sand Headquarters
McLean, Virginia, McLean
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
Press Contact
LO
Primary press contact
Lynne O’Brien
Founder
- Lynne.obrien@lineinthesand.com
- Replies within 24 hours