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Health optimization platform poised to transform the future of preventative healthcare


Founder Dugal Bain-Kim, Joel Jackson
Headquarters Santa Monica
Science & Research
Health & Wellness
Press Contact Jack Taylor


Lifeforce empowers people to take control of their health, making midlife a period of renewal to think clearer, feel stronger, and ultimately, live longer.

On a mission to improve quality of life for 5M people by 2030, Lifeforce simplifies and consolidates members’ health ecosystems and optimizes health with convenient at-home diagnostics, open access to functional medicine physicians and certified health coaches, and data-driven highly personalized care plans. 

Founding Story

Co-Founded by LA-native Dugal Bain-Kim, started with a vision to lead the way in personalized, preventative healthcare. Alongside Tony Robbins, Dr. Peter Diamandis, and an esteemed expert advisory team, Dugal embarked on a mission to offer a fresh alternative to the disjointed and expensive healthcare system.

They recognized the pressing need for a different approach, one that hinged on wellness solutions backed by robust data and innovative healthcare choices. Rather than just addressing health issues reactively, Lifeforce aims to prioritize convenience and proactively empower individuals to take control of their physical and mental well-being. Their ultimate goal is to offer people the means to lead healthier, more fulfilling lives.

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