Cindy Estis Green started her career in marketing roles with the National Restaurant Association then shifted to the hotel industry in both corporate marketing and senior operations positions for Hilton International. After founding the data mining consultancy, Driving Revenue, and selling it to Pegasus Solutions, Ms. Estis Green spent twelve years as managing partner of The Estis Group. Co-author of several groundbreaking studies, Estis Green’s prolific writing include the 2012 Distribution Channel Analysis: A Guide for Hotels; 2017 Demystifying the Digital Marketplace, and a series of Special Reports profiling the rise of Social Media, legal guidelines in the digital market, technologies for destination marketing organizations; profiling the brand-driven Book Direct campaigns and the Groups & Meetings market. Ms. Estis Green co-founded Kalibri Labs in 2012, a firm providing a next generation revenue strategy and benchmarking platform to evaluate and predict hotel revenue performance. Using innovative big data and data science techniques, Kalibri Labs helps hotel owners and operators optimize profit contribution. Estis Green holds a BS degree from Cornell University and an MBA from The American University.

Estis Green has been honored as one of the 25 Extraordinary Minds in Sales and Marketing by HSMAI, was inducted into the prestigious Hospitality Technology Hall of Fame and was named as one of Cornell University’s 90 Influential Hotelies. In 2014, she launched the AH&LA Consumer Innovation Forum with the industry’s leaders in digital and distribution strategy and is invited to speak at many global forums on topics related to hotel distribution and disruption in the digital marketplace.