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Date Established 07/2020
Founder James Reina
Health & Wellness
E-commerce & Retail
Press Contact James Reina


Your Wellness, Our Journey

At Jibby, every product we craft is a step towards making wellness an effortless, integral part of your day. We’re here to accompany you on your wellness journey, offering a cup that’s not just about flavor, but also about nourishment, sustainability, and a shared responsibility towards our planet. Join us in making wellness a ritual—a delightful, daily celebration.

Sustainability at Heart

From the get-go, sustainability wasn’t just a buzzword for us; it was a commitment, a non-negotiable aspect embedded into the fabric of Jibby. We understand that wellness is not just about individual health but the health of our planet too. That’s why we are dedicated to Fair Trade and Organic sourcing practices, ensuring that the ingredients in your cup are not only nourishing for you but also kind to the earth and supportive of the hardworking producers who grow them.

Giving Back with Every Sip

Our partnership with 1% for the Planet reflects our pledge to be active contributors to the global environmental movement. With every purchase of Jibby products, a portion goes towards supporting initiatives and organizations that are at the forefront of ecological conservation and sustainability. It’s our way of ensuring that with every sip of Jibby, you’re part of a larger community that cares, contributes, and actively participates in the stewardship of our shared home.

Founding Story

Our Simple Beginning

Jibby started with a straightforward mission: to transform your morning routine into a wellness ritual. We realized that our daily coffee & tea habit offered a perfect canvas to integrate elements that support not just energy, but overall health. By infusing collagen, mushrooms, superfoods, and other beneficial ingredients into every cup, we aim to create a beverage that supports your body, mind, and spirit from the inside out.

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Matcha Super Latte - A Tad Sweet
Matcha Super Latte - A Tad Sweet $19.99
Mushroom Coffee
Mushroom Coffee $19.99
Untitled Product
Untitled Product
Matcha Super Latte - Unsweetened
Matcha Super Latte - Unsweetened $19.99

Team Bios


James Reina

Co-Founder and CEO

see bio

Before founding Jibby, James was a 2x founder—finding success in coffee and eCommerce. He started roasting with his coffee-fanatic mother when he was just 11 years old and bootstrapped a neighborhood cafe in Brooklyn at 17.

Hayley manages Jibby Coffee's social media, engaging with our community and driving brand awareness through creative content.


Dan Crochet

Special Projects

see bio

Dan Crochet is our strategic voice of reason, spearheading business development with a keen eye for innovative growth opportunities.

Laura is a growth whiz — our marketing & eComm expert. She's been part of 2 successful acquisitions including VP of Marketing & eComm at Solid Gold Pet to H&H Group for $163M and Director of Marketing at Angie's Boomchickapop to Conagra for $250M.




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