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Date Established 01/2015
Founder Julien Sprecher
Press Contact Christopher Gillispie


Initio Parfums Privés is a luxury fragrance brand known for its innovative and captivating scent compositions. The brand blends the art of traditional perfumery with contemporary science to create powerful and evocative fragrances that resonate on a deep, emotional level. Each perfume in their collection is designed to harness the power of raw ingredients and complex molecular structures, resulting in scents that are not only unique but also highly impactful. The brand's tagline, "Embrace the Greatness Within You," encapsulates its mission to help wearers discover and amplify their inner strength and charisma through the transformative power of scent​ .

Founded with a vision to revolutionize the world of haute parfumerie, Initio Parfums Privés offers a diverse range of collections, including Absolutes, Carnal Blends, Magnetic Blends, and the Black Gold Project. These collections cater to different olfactory preferences and moods, ensuring that there is a fragrance for every personality and occasion. The brand's meticulous attention to detail and commitment to quality have earned it a prestigious reputation among fragrance connoisseurs worldwide. Whether through the seductive allure of their Carnal Blends or the profound mystique of their Magnetic Blends, Initio Parfums Privés continues to push the boundaries of scent creation​.

Founding Story

Initio Parfums Privés was founded with a vision to revolutionize perfumery by combining the traditional art of fragrance creation with contemporary science. Launched in 2015, the brand draws inspiration from the historical uses of perfume for ritualistic, medicinal, and communicative purposes, particularly in ancient Egyptian and Middle Eastern cultures. Artistic Director Sonia emphasizes that Initio's fragrances aim to evoke powerful, transformative experiences, utilizing both natural ingredients and innovative synthetics to craft scents that resonate deeply on an emotional and sensory level​.

The brand operates under the concept of perfume as an "object of power," with collections like The Absolutes, Magnetic Blends, Carnal Blends, and Hedonist. These collections are designed to cater to diverse olfactory preferences while pushing the boundaries of traditional perfumery. By working with renowned perfumers such as Alberto Morillas and Maurice Roucel, Initio Parfums Privés continues to create unique, high-quality fragrances that embody the essence of personal and sensory empowerment.


Narcotic Delight
Narcotic Delight $380.00
Side Effect
Side Effect $390.00
High Frequency
High Frequency $380.00
Psychedelic Love
Psychedelic Love $380.00
Atomic Rose
Atomic Rose $240.00
Paragon $390.00
Rehab $390.00
Musk Therapy
Musk Therapy $250.00
Oud for Greatness
Oud for Greatness $285.00
Oud for Greatness Candle
Oud for Greatness Candle $95.00

Team Bios


Yvan Jacqueline

President of the Americas

see bio

Multicultural French professional with 20 years of work experience among multinationals and local companies in France and Middle -East with a strong focus on luxury and FMCG. He has shown demonstrated abilities that have been successfully applied to achieve significant business results along with solid managerial experiences


Elizabeth Villegas

Chief Commercial Officer (CCO)

see bio

With over eighteen years of experience in retail and field sales within the cosmetics and fashion industries, this professional consistently performs at the highest level. A leader driven by excellence, they believe that developing great leaders is essential for building a great brand. They bring a blend of office and strong field experience, enabling them to solve complex issues and identify opportunities effectively. Highly skilled in leading cross-functional teams to achieve excellence, they have a proven history of building collaborative relationships both internally and externally to maximize sales and profits.

Key Strengths:

  • Brand building, Product Development
  • Proven revenue driver
  • Beauty and Fragrance Education expert
  • Entrepreneurial team player, Excellent team motivator
  • Excellent interaction with buying offices in all aspects of the ordering process to ensure company goals are met

Strong retailer/Key account relationships include: Sephora, Ulta, Nordstrom, Macy's, Bloomingdale's, Neiman Marcus, Barneys, Dillard's, Saks Fifth Avenue, Lord & Taylor, Bergdorf Goodman, Bluemercury, and Kohl's.


Neiman Marcus

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