Hendon Heritage is a luxury intimates brand rooted in small-batch craftsmanship, safe and responsible fabric processing, and a commitment to thoughtful impact.
Their 100% Pima cotton underwear is milled in the U.S. using nontoxic practices and crafted locally with sustainable trims.
Through their nonprofit partner, a portion of every purchase funds the direct provision of new underwear for women rebuilding their lives, ensuring that elegance extends far beyond the garment itself.
Balancing refinement with a quiet edge, Hendon Heritage rejects fast fashion’s compromises. Every piece is a reminder that luxury can be timeless, responsible, and unapologetically intentional.
Founding Story
Hendon Heritage began with a search for meaningful impact. Founder, Lana, set out to help where it mattered and discovered that one of the most urgent, and often overlooked, needs in safe houses and shelters was simple: new underwear.
As she explored how to meet that need, she saw another gap. Much of the lingerie industry lacked transparency in production, making it difficult to ensure both ethical practices and lasting social good. To create real change, the brand would need to uphold uncompromising standards at every step.
Ethical impact became the building blocks of Hendon Heritage.
The name Hendon Heritage is a tribute to Lana’s family roots in Hendon, London, and the values passed down from her grandmother, whose strength and lifelong commitment to women’s advocacy continue to inspire.
Hendon Heritage was founded to bring those values forward, creating timeless lingerie with purpose at its core and a give-back model that delivers new underwear directly to women rebuilding their lives.
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Team Bios
Lana Moss
Founder
see bio
Lana is the founder and entrepreneur behind Hendon Heritage, a values-driven intimates brand redefining luxury through fabrics milled and crafted with safe, responsible practices in the US, paired with a powerful give-back model supporting women rebuilding their lives.
After two decades in the corporate world, Lana felt an undeniable pull to create something with lasting social impact. Hendon Heritage was born from a refusal to accept the industry as it is and a vision for what it could be.
Blending elegance with purpose, the brand offers high-quality pieces made to honor women’s bodies and the world they move through. Under Lana’s leadership, Hendon Heritage challenges outdated norms, proving that self-care, timeless design, and social good can (and unapologetically should) go hand in hand.
