About the Brand
About
Launching Fall 2025Hendon Heritage is a luxury intimates brand rooted in small-batch craftsmanship, safe and responsible fabric processing, and a commitment to thoughtful impact. Their 100% Pima cotton underwear is milled in the U.S. using nontoxic practices and crafted locally with sustainable trims.Through their nonprofit partner, a portion of every purchase funds the direct provision of new underwear for women rebuilding their lives, ensuring that elegance extends far beyond the garment itself.Balancing refinement with a quiet edge, Hendon Heritage rejects fast fashion’s compromises. Every piece is a reminder that luxury can be timeless, responsible, and unapologetically intentional.
Founding Story
Hendon Heritage began with a search for meaningful impact. Founder, Lana, set out to help where it mattered and discovered that one of the most urgent, and often overlooked, needs in safe houses and shelters was simple: new underwear.
As she explored how to meet that need, she saw another gap. Much of the lingerie industry lacked transparency in production, making it difficult to ensure both ethical practices and lasting social good. To create real change, the brand would need to uphold uncompromising standards at every step.
Ethical impact became the building blocks of Hendon Heritage.
The name Hendon Heritage is a tribute to Lana’s family roots in Hendon, London, and the values passed down from her grandmother, whose strength and lifelong commitment to women’s advocacy continue to inspire.
Hendon Heritage was founded to bring those values forward, creating timeless lingerie with purpose at its core and a give-back model that delivers new underwear directly to women rebuilding their lives.
Signature Products
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Team & Experts
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Lana is the founder and entrepreneur behind Hendon Heritage, a values-driven intimates brand redefining luxury through fabrics milled and crafted with safe, responsible practices in the US, paired with a powerful give-back model supporting women rebuilding their lives.After two decades in the corporate world, Lana felt an undeniable pull to create something with lasting social impact. Hendon Heritage was born from a refusal to accept the industry as it is and a vision for what it could be.Blending elegance with purpose, the brand offers high-quality pieces made to honor women’s bodies and the world they move through. Under Lana’s leadership, Hendon Heritage challenges outdated norms, proving that self-care, timeless design, and social good can (and unapologetically should) go hand in hand.
Press Coverage
OMG CULTURE MAGAZINE
Apr 7, 2026
Hendon Heritage: Where Intimacy Becomes Intention
There’s a certain hush that surrounds true luxury. It doesn’t beg for attention. It doesn’t sparkle under fluorescent urgency. It simply exists, assured, deliberate, and quietly transformative. That’s the space Hendon Heritage, founded by Lana Moss, occupies with an almost poetic precision.
NEWSBREAK
Feb 5, 2026
These Are the 11 Pairs of Underwear Women Swear By for Travel
Real women who live in brutally hot, humid places shared the underwear they trust for long flights, swampy city walks, and everything in between.
HAVE CLOTHES, WILL TRAVEL
Feb 4, 2026
These Are the 11 Pairs of Underwear Women Swear By for Travel
Real women who live in brutally hot, humid places shared the underwear they trust for long flights, swampy city walks, and everything in between.
YAHOO CREATORS
Feb 4, 2026
These Are the 11 Pairs of Underwear Women Swear By for Travel
Real women who live in brutally hot, humid places shared the underwear they trust for long flights, swampy city walks, and everything in between.
NYLON
Dec 22, 2025
The Gen Z Edit, Beauty And Self-Care Gifts For All Their “Eras”
Gifts that evolve with Gen Z’s changing moods and moments.
THE GOOD TRADE
Dec 3, 2025
The Best Cyber Monday Sales From Sustainable Brands — Updated Daily
If you’ve been waiting for a sale on your favorite sustainable item, we’ve rounded up the best Cyber Monday offers from brands we love.
BUSTLE
Dec 1, 2025
Shop Small, Gift Big: 9 Thoughtful Finds That Elevate The Everyday
The best gifts tell stories, and not only of the people who receive them, but of the hands and hearts that made them. The most memorable presents this season come from indie brands and the founders redefining what it means to live purposefully: thoughtful design, ethical materials, and craftsmanship that feels personal. From travel to home, each of these finds turns the everyday into something elevated.
THE GOOD TRADE
Nov 18, 2025
The Best Black Friday Sales From Sustainable Brands — Updated Daily
If you’ve been waiting for a sale on your favorite sustainable item, we’ve rounded up the best Black Friday offers from brands we love.
TRENDHUNTER
Aug 27, 2025
The Hendon Heritage Muse Undergarment is Timeless and Premium
Hendon Heritage offers a premium intimate apparel product — the Muse undergarment. The brand emphasizes the material quality, manufacturing provenance, and an overarching brand ethos in conjunction with this product.
OTHER
Aug 19, 2025
Hendon Heritage: a Retailer Giving Back, One Purchase at a Time
What if every lingerie purchase could do more than just fill your drawer?
CANVAS REBEL MAGAZINE
Mar 20, 2025
Meet Lana Moss
We caught up with the brilliant and insightful Lana Moss a few weeks ago and have shared our conversation below.
Press Releases
Aug 26, 2025
Introducing Hendon Heritage: A New Name in Luxury Lingerie
A Quiet Revolution in Luxury Intimates
Locations
Headquarters
St. Louis, MO, USA, St. Louis
<p>Hendon Heritage Headquarters</p>
Asset Library
Editorial-ready assets. All images cleared for press use with credit.