We were tired of losing our gear, digging for gear, and in general being frustrated by duffel bags that haven’t changed since the 80s. It’s about improving your workout focus & flow. When your gear is organized, you can be clear and focused on your workout. Nothing in the way of your mental clarity and the job you are at the gym to do. 

We initially had no idea what we were doing. And we dove in head first to figure it out and launch our first presale in 2020, right as Covid hit (it still went great, minus some delays). We created a second product and launched our second presale that we're wrapping up in early 2022. It was 18x the size of our first! We will continue pre-selling for the first half of this year while we wait for a large order to arrive, and then we will start operating more "normally."